Introduction. Management, in general terms is a set of targeted actions to achieve the assigned objectives. Of particular note, in particular, deserve the operational financial analysis, which is a necessary attribute of the strategy and tactics of effective management. At the same time, in every situation, related to financial risk management, the questions arise: what does the financial risk is justified, where the line separating permissible financial risk by unwise? Among the many methods that can be used for such assessment method is necessary to allocate computer simulation. Purpose. Assess the financial performance of the company by system dynamics modeling Anylogic in the environment and determine the benefits of the proposed models. Methods. Simulation as a type of computer simulation, which allows using the methodology of systems analysis, build a generalized model that reflects all the factors of the real system based on computational experiments. Results. Under a defined target in the given cycle analysis of working capital on a qualitative level to determine the «narrow bridge». The model of the main stages of the cycle of working capital of the company, namely cash flow scheme: Money (input costs) – Shopping – Transportation – Warehousing – Sale of goods – money (profits). In furthering simulation experiment that simulated 50 days of the company received the results that led to this conclusion: in the future the company will increase the amount of their money 10 times. At the end of the period the total funds amount to 2,000,000 UAH. This was achieved primarily due to the accumulation in the respective amounts of raw materials. The amount of receivables range from 173 000 UAH to 1000 000 UAH. The results indicate that the larger company has own funds and the greater range of operations and the services it performs, the less sensitive it is to external and internal influences. This in turn affects the behavior of personnel who may with reasonable certainty to take appropriate decision on the conclusion of the agreement. Originality. Used advanced software to analyze the financial performance of the company to manage its activities. Conclusion. The research allowed to analyze the current values of financial indicators of the company, such as its own funds, accounts receivable, availability of raw materials in stock and others, that is, those that implement the working capital cycle. The results allow us to determine critical values for the relevant financial indicators at the appropriate time interval. As a firm recommendation can be advised to choose a strategy of survival in combination with such strategies as differentiation and focus, that focus on a specific market segment. Thus, the model evaluation and analysis of financial performance cycle working capital of the company may be one of the components of the «block model» of modern decision support systems that significantly increase the level of financial management of any company.
The financial condition of the enterprise; working capital; simulation; system dynamics method; the decision-making.
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