QUALITY OF LIVING OF THE POPULATION, AS AN INSTRUMENT OF IMPROVING THE INVESTMENT APPROACHES OF THE COUNTRY
Introduction. The article deals with the causal relationships of investment attractiveness of the country with factors that ensure the dynamics of social growth. It is established that there is a close relationship between investment processes and the growth of the level and quality of life of people. It is determined that sustainable development of the economy, which is based on economic growth, and focused on the satisfaction of material and spiritual needs, is ensured while preserving the balance of historical ecosystems.
Purpose. The purpose of the article is to study the level of influence of the quality of life of the population on the investment attractiveness of the country.
Methods. Solving the tasks set in the article is carried out with the help of such general scientific and special research methods: analysis and synthesis, systematization and synthesis, a dialectical approach.
Results. The substantiation of the theoretical and methodological basis for determining the vectors of the impact of the quality of life of the population on the investment attractiveness of the country as an important component of the effective functioning of the country in market conditions of management.
Originality. The article substantiates the necessity of raising the level and quality of life of the population as one of the key conditions for increasing the investment attractiveness of the country, proposes a practical mechanism for building a quality of life management system and identifies the factors influencing its effectiveness, which will allow the country to increase its competitiveness in market conditions of management.
Conclusion. So, for Ukraine, in modern conditions, it is necessary to renew the social function of the state, one can confidently speak about the ineffectiveness of conducting economic and social policies in the state. It is necessary to ensure a fair balance of interests of various social groups with the interests of the entire society. A social state should become synonymous with "state for a man." Therefore, provision of social protection of the individual, normal living conditions of a citizen and his family should start the development of a state with a market economy and social orientation.
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