ORGANIC PRODUCTS MARKET AND PROSPECTS OF ITS DEVELOPMENT IN UKRAINE

Viktoriia NIKOLAIEVSKA

Abstract


Introduction. The development of organic production in Ukraine is quite relevant today because of a number of obvious environmental, economic and social benefits inherent in this area of activity, as well as the growing demand for organic products in the world each year.

In the system of modern market relations, domestic agrarian organic enterprises are increasingly in need of marketing support, where commercial activity, study of the organic produce market, improvement of its quality and sales management play an important role. Also people's needs are quite variable, especially in today's world, with each subject having its own needs, which are not always met.

Purpose. The purpose of the scientific article is to define the features of the current state and tendencies of development of the world market of organic products and, in this context, formulating the prospects for the development of organic production in Ukraine.

Results. It is revealed that in the conditions of the modern development of society the tendencies towards the consumption of environmentally friendly and high-quality products have increased, which has increased the level of demand for organic products. It also contributed to the growth of organic production, as evidenced by the growth of land used for organic farming. The countries of the leading producers of organic products in the world and Europe, as well as Ukraine's place in this rating, are identified. According to FiBL-AMI, Ukraine's share of the European organic produce market in 2018 was only € 29 million. and is ranked 28th in the ranking, respectively. While the share of leaders is: Germany - 10, 040 billion euros, France - 7.921 billion euros.

Originality. The methodical aspects of investigation the  the market for high-quality organic products in Europe and in Ukraine have been further developedon the basis of analizing of organic markets in different countries, and their dependence from the volumes of agricultural lands used under organic production. It gives the opportunity to substantiate the advantages and disadvantages of organic production, identify the main threats and opportunities for further development.

Conclusion. Therefore, domestic organic producers need to carefully monitor changes in the domestic and foreign markets, analyzing above all the most profitable directions and trends that should be developed for export. The characteristics of organic production marketing are determined by the peculiarities of markets, demand, supply and prices in the agribusiness system. Studies show that the current challenges of European integration, associated with the loss of traditional markets for agri-food products in Ukraine and the search for new ones, have forced a number of agricultural producers to partially reconstruct production facilities at their own or invested costs [6; P. 26], as well as switch to energy-efficient and environmentally friendly production. After all, the structural changes that have taken place in the minds of modern society have determined the demand for certain products and services, the consumer tendency towards organic products.

Therefore, the prospects for further scientific research are to substantiate a system of tools and measures to increase the capacity of the internal market for high-quality organic products, to develop the production and certification of organic enterprises, to promote the practice of promoting healthy nutrition.


Keywords


organic production, organic production, quality, safety, organic produce market

References


Melnychuk O.I. (2013) Theoretical bases of marketing activity of agricultural enterprises. Agrarian Bulletin of the Black Sea [Economic Sciences], 69, 45-51.

Ostrovsky P.I. (2006) Agrarian Marketing. Tutorial. Kyiv: Center for Educational Literature, 224 (in. Ukr).

Marketing in agribusiness. Retrieved from: http://www.retaila.net/marketingv/298-marketing-v-agrobiznese.html (Accessed: 20.11.2019).

Global agricultural market – trends and changes in priorities. Retrieved from: http://agro-business.com.ua/agro/ekonomichnyi-hektar/item/13543-svitovyi-rynok-ahrarnoi-produktsii-tendentsii-ta-zminy-priorytetiv.html (Accessed: 20.11.2019).

The concept of marketing in the agricultural sector of the economy. Retrieved from: https://studfiles.net/preview/1842096/page:4/ (Accessed: 20.11.2019).

Dudar T.G. (2016). Marketing of relations in the agribusiness system in the context of challenges of European integration processes. Bulletin of the TNEU, 1, 22–34.

Artyukh T.O. (2008). Features of marketing research in the market of vegetable products. APK Economics, 8, 122–126.

Ilchenko T.V. (2016). Marketing research in the agrarian market of Ukraine: features and prospects. Scientific Bulletin of Uzhgorod National University, 10 (1), 125–128.

The original solution for organic farming. Retrieved from: http://www.netafim.com.ua/organic-agriculture (Accessed: 20.11.2019).

Kovalchuk S.V. (2017) Digital marketing in organic consumer research. Marketing and Digital Technologies, 1 (1).

Novak Ch., Kotchi J. (2016). Agricultural Policy Report APD / APB / 03/2016 Organic Agriculture German Experience - Opportunities for Action for Ukraine. Retrieved from: https://www.apd-ukraine.de/images/APD_APR_03-2016_Oekolandbau_en.pdf (Accessed: 20.11.2019).

Prospects for green economy development in Ukraine. Analytical review. Geneva-Kiev. (2016-2018) Retrieved from: http://www.green-economies-eap.org/en/resources/Ukraine%20OA%20UKR% 2027% 20Jun.pdf (Accessed: 20.11.2019).

Shumeiko O. (2016). Organic agricultural production of Ukraine: development trends and challenges of institutional support. Bulletin of the TNEU, 2, 33–42.

Amelina Y.S. (2011). Trends and prospects of organic production in agricultural enterprises. Bulletin of the Dnipropetrovsk State Arar University, 2, 179–182.

FiBL Statistics – European and global organic farming statistics. Retrieved from: https://statistics.fibl.org/ (Accessed: 20.11.2019).


Full Text: PDF

Refbacks

  • There are currently no refbacks.
Archive
2015 4 12   24 33  
2016 1 2   3 4  
2017 1 2 (V.1) 2 (V.2) 3 4 (V.1) 4 (V.2)
2018 1 2   3 4  
2019 1 2   3 4  
2020 1 2   3 4  
2021            

User

Information

Journal Content

Browse

Language