Bulletin of the Cherkasy Bohdan Khmelnytsky National University. Economic Sciences
type: channel
description: Founded in: 1997 (1997-2018: Bulletin of the Cherkasy University. Economic Sciences) Subject areas: Business, Management and Accounting (BUSI), Economics, Econometrics and Finance (ECON) ISSN 2707-5044 Online; ISSN 2707-5036 Print ISSN 2518-1335 Online (1997-2018); ISSN 2076-5843 Print (1997-2018) Certificate of state registration: KV No. 16161-4633 PR dated 11.12.2009; KV No. 23902-13742R dated 11.05.2019 Extract from the Register of Subjects in the Field of Media Registrants: R30-01515 (decision №1224 dated 31.10.2023). Professional registration with the State Accreditation Commission of Ukraine: Order of the Ministry of Education and Science of Ukraine № 455 of 15.04.2014; Order of the Ministry of Education and Science of Ukraine №1301, 15.10.2019 (Annex 8) Specialty: 051 - economics; 056 - international economic relations; 071 - accounting and taxation; 072 - finance, banking and insurance; 073 - management; 075 - marketing; 076 - entrepreneurship, trade and exchange activities Frequency: four times a year Language of the edition: Ukrainian, English, Polish Founder: Bohdan Khmelnytsky National University of Cherkasy (EDRPOU 02125622). ROR founder: https://ror.org/009apaj69. Publisher DOI prefix: 10.31651. Editorial Board: Chief editor:: Oleksandr Yatsenko, Doctor of Economics science, professor, Bohdan Khmelnytsky National University of Cherkasy (Cherkasy, Ukraine), Deputy executive editors: Yevhen Kyryliuk, Doctor of Economics science, professor, Bohdan Khmelnytsky National University of Cherkasy (Cherkasy, Ukraine), Executive Secretary: Alina Proshchalykina, PhD in Economics, Associate Professor, Bohdan Khmelnytsky National University of Cherkasy (Cherkasy, Ukraine) Editorial Board: Natalia Zachosova, Doctor of Economics science, professor, Bohdan Khmelnytskyi National University of Cherkasy (Cherkasy, Ukraine) Lyubov Kibalnyk, Doctor of Economics science, professor, Bohdan Khmelnytskyi National University of Cherkasy (Cherkasy, Ukraine) Oleksandr Melnychenko,…
publisher: Черкаський національний університет імені Богдана Хмельницького
language: en-US
publication name: Bulletin of the Cherkasy Bohdan Khmelnytsky National University. Economic Sciences
issn: 2707-5036
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items: TRADE POLICY OF UKRAINE UNDER CONDITIONS OF ECONOMIC TRANSFORMATION AND EUROPEAN INTEGRATION
items: STATUS AND PROBLEMS OF EXPORT AND IMPORT OF AGRICULTURAL PRODUCTS IN UKRAINE
items: MODERN APPROACHES TO CORPORATE CULTURE: STRATEGIC DEVELOPMENT AND ORGANIZATIONAL RESILIENCE
items: MARKETING TOOLS FOR SMALL BUSINESS CUSTOMER RETENTION IN THE DIGITAL ENVIRONMENT AND DIGITAL INTERACTION
items: DEVELOPMENT OF MARKETING ON THE AGRICULTURAL PRODUCTS MARKET IN THE CONDITIONS OF EUROPEAN INTEGRATION
items: SOCIAL MEDIA DETERMINANTS IN FOSTERING LOYALTY TOWARD "GREEN" BRANDS WITHIN THE CIRCULAR ECONOMY FRAMEWORK
items: GREEN BRANDING AS A TOOL FOR ENHANCING THE COMPETITIVENESS OF AGRICULTURAL ENTERPRISES
items: THEORETICAL AND METHODOLOGICAL FOUNDATIONS FOR STUDYING THE IMPACT OF BEHAVIORAL FACTORS ON ENTERPRISE INNOVATION
items: DEVELOPMENT OF A MODEL FOR ENTERPRISE’S INNOVATION ACTIVITY MANAGEMENT SYSTEM, ACCOUNTING THE INNOVATION ACTIVITY LEVEL
items: CURRENT STATUS AND TRENDS IN THE INNOVATIVE DEVELOPMENT OF AGRICULTURAL ENTREPRENEURSHIP IN THE CONTEXT OF THE DIGITALIZATION OF THE ECONOMY
items: CONCEPTUAL FOUNDATIONS OF ADAPTIVE MANAGEMENT OF AGRICULTURAL ENTERPRISE DEVELOPMENT IN AN ENVIRONMENT OF RISK AND UNCERTAINTY
items: DEVELOPMENT OF THE STATE SUPPORT SYSTEM FOR THE POPULATION AMID THE TRANSFORMATION OF UKRAINE’S SOCIAL POLICY
items: CURRENT STATUS AND PRIORITIES FOR THE DEVELOPMENT OF THE SOCIO-ECONOMIC MECHANISM FOR STATE SUPPORT OF THE POPULATION IN UKRAINE
items: A HYBRID NEURO-FUZZY MODEL FOR ASSESSING BANK BORROWER CREDITWORTHINESS
items: BANCASSURANCE AS A DIRECTION OF THE INTEGRATION OF BANKING AND INSURANCE BUSINESS IN UKRAINE
items: FINTECH ECOSYSTEM OF UKRAINE IN THE EUROPEAN CONTEXT
items: ENVIRONMENTAL SUSTAINABILITY AS A DETERMINANT OF THE ECONOMIC EFFICIENCY OF RATIONAL LAND USE
items: INNOVATIVE TOOLS FOR ADAPTIVE MANAGEMENT OF AGRICULTURAL ENTERPRISE DEVELOPMENT IN A CLIMATE OF UNCERTAINTY
items: DIGITALIZATION OF PUBLIC SECTOR ACCOUNTING AND ANALYTICAL SUPPORT: CURRENT CHALLENGES AND DEVELOPMENT PROSPECTS
items: STRATEGIC DIRECTIONS OF ORGANIZATIONAL AND ECONOMIC SUPPORT FOR SUSTAINABLE DEVELOPMENT OF THE AGRICULTURAL SECTOR IN THE REGIONS OF UKRAINE

TRADE POLICY OF UKRAINE UNDER CONDITIONS OF ECONOMIC TRANSFORMATION AND EUROPEAN INTEGRATION
type: item
description: Introduction. In the context of globalization, European integration processes, and the challenges caused by military aggression, trade policy has become one of the key instruments for ensuring Ukraine’s economic stability and competitiveness. Modern trade policy is aimed not only at regulating foreign economic activity but also at stimulating domestic production, supporting exports, attracting investments, and strengthening the country’s position in international markets. Under conditions of economic transformation, Ukraine is implementing comprehensive reforms focused on improving the structure of exports, developing value-added production, diversifying foreign markets, and adapting national legislation to European Union standards. Purpose. The purpose of the article is to study the current state of Ukraine's foreign trade under martial law, identify the main reasons for the formation of the trade deficit, assess the impact of external and internal factors on the development of export-import processes, and justify a set of state trade policy measures aimed at minimizing the trade imbalance. Results. The study reveals that Ukraine’s trade policy is undergoing significant transformation in response to contemporary economic and geopolitical challenges. Particular attention is paid to the implementation of the National Export Strategy, the development of export support mechanisms, the promotion of value-added production, import substitution policies, and the expansion of trade relations with the European Union and emerging markets. The research demonstrates the importance of institutional support, digitalization of trade processes, and integration into global value chains. The analysis confirms that strengthening export potential and improving the commodity structure of exports contribute to increasing economic resilience and sustainable development. Originality. The originality of the study lies in the comprehensive assessment of the interrelationship between trade po…
creator: Viktoriia Opalko
creator: Alina Proshchalykina
creator: Natalіa Tretіak
rights: Copyright (c) 2026 Bulletin of the Cherkasy Bohdan Khmelnytsky National University. Economic Sciences https://creativecommons.org/licenses/by/4.0/
license: https://creativecommons.org/licenses/by/4.0/
date: 2026-05-29
publication date: 2026-05-29
volume: 30
number: 2
doi: 10.31651/2076-5843-2026-2-4-17

STATUS AND PROBLEMS OF EXPORT AND IMPORT OF AGRICULTURAL PRODUCTS IN UKRAINE
type: item
description: Introduction. Ukraine is one of the world's leading agricultural producers and exporters, playing a significant role in ensuring global food security. However, despite its substantial potential, the country's agricultural foreign trade faces numerous challenges related to logistical constraints, price volatility, regulatory instability, and geopolitical risks. This paper aims to comprehensively analyze the current state and structural dynamics of Ukraine's agricultural exports and imports, assess the effectiveness of existing regulatory instruments, examine pricing mechanisms for exported commodities, and identify systemic barriers hindering the sector's development. Materials and Methods. This study employs a systematic approach to analyzing statistical data on Ukraine's foreign agricultural trade over the past decade. The methodological framework includes quantitative analysis of export-import volumes and structure, comparative analysis of pricing trends, and a qualitative assessment of regulatory instruments. The research draws upon official statistics from the State Statistics Service of Ukraine, the Ministry of Agrarian Policy and Food, and international trade databases (UN Comtrade, ITC Trade Map). The analysis period covers 2016–2025 to capture recent trends and developments. Results. The analysis reveals a persistent structural imbalance in Ukraine's agricultural foreign trade, characterized by the predominance of raw material and low-value-added products in the export structure (grains, oilseeds, vegetable oils) and a high import dependence for certain commodity groups, particularly those with higher value addition. The study identifies that export prices for Ukrainian agricultural products are largely determined by global market conditions (price-taking position), while the pricing methodology predominantly follows the cost-based approach with limited application of value-based strategies. Key constraints include logistical infrastructure deficiencies, ins…
creator: Volodymyr Yatsenko
rights: Copyright (c) 2026 Bulletin of the Cherkasy Bohdan Khmelnytsky National University. Economic Sciences https://creativecommons.org/licenses/by/4.0/
license: https://creativecommons.org/licenses/by/4.0/
date: 2026-05-29
publication date: 2026-05-29
volume: 30
number: 2
doi: 10.31651/2076-5843-2026-2-18-25

MODERN APPROACHES TO CORPORATE CULTURE: STRATEGIC DEVELOPMENT AND ORGANIZATIONAL RESILIENCE
type: item
description: Introduction. The growing volatility of the business environment, digital transformation, workforce mobility, security risks, and the shortage of qualified personnel require enterprises to reconsider corporate culture as a strategic management resource rather than a set of symbolic attributes. The research problem arises from the fragmented interpretation of the mechanisms through which values, behavioural norms, leadership practices, human capital, and stakeholder relations jointly influence organisational resilience. Purpose. The study aims to substantiate the strategic role of corporate culture in enterprise development and organisational resilience, systematise contemporary theoretical approaches to its formation and transformation, and develop a conceptual model of culturally determined organisational resilience under uncertainty. Methods. The methodological framework combines analysis and synthesis, a systems approach, comparative analysis, theoretical generalisation, structural-logical reasoning, and conceptual modelling. These methods were used to identify the principal dimensions of corporate culture, compare strategic, adaptive, human-resource, institutional, innovative, and stakeholder-oriented approaches, and establish causal relationships between cultural mechanisms and organisational outcomes. Results. Corporate culture is defined as an integrated subsystem of strategic management that comprises value-normative, behavioural-communicative, human-capital and competency-based, institutional-managerial, and stakeholder-ethical components. Their coordinated interaction supports trust, knowledge exchange, employee adaptability, responsible leadership, organisational learning, and alignment between declared values and actual management practices. The study demonstrates that cultural influence on resilience is mediated through personnel management, internal communication, innovation, institutional coordination, and stakeholder accountability. A conceptual mode…
creator: Nataliia Pavlenchyk
creator: Viktoriia Hutsuliak
creator: Volodymyr Kholiavka
creator: Maxim Senyk
rights: Copyright (c) 2026 Bulletin of the Cherkasy Bohdan Khmelnytsky National University. Economic Sciences https://creativecommons.org/licenses/by/4.0/
license: https://creativecommons.org/licenses/by/4.0/
date: 2026-05-29
publication date: 2026-05-29
volume: 30
number: 2
doi: 10.31651/2076-5843-2026-2-26-38

MARKETING TOOLS FOR SMALL BUSINESS CUSTOMER RETENTION IN THE DIGITAL ENVIRONMENT AND DIGITAL INTERACTION
type: item
description: Introduction. In the conditions of rapid digitalization, one of the key challenges for small businesses is not only attracting customers, but also retaining them through continuous digital interaction. The development of social media, e-commerce, messengers, websites, digital advertising and online feedback has changed the logic of customer relationships. Customer retention is increasingly formed before the first purchase and depends on the quality of each digital contact between a business and a customer. Purpose. The research aims to substantiate marketing tools for customer retention in small businesses under the conditions of the digital environment and digital interaction. Results. The study substantiates that customer retention in small businesses should be considered as a continuous process of maintaining repeated interaction through digital channels, service solutions and communication practices. It has been determined that the key tools of customer retention include social media, e-commerce, personalized communications, loyalty programs, customer experience management and digital performance indicators. The importance of micro-moments in the digital customer journey has been identified, as they influence expectations, trust, purchase decisions and readiness for repeated interaction. It has been proved that trust, convenience, transparency of payment, delivery and return conditions, quick response to customer requests and positive online experience play a decisive role in customer retention. Originality. The article proposes a comprehensive approach to customer retention in small businesses, which combines digital communication tools, customer experience, trust-building mechanisms, personalization and digital KPI. Unlike approaches focused mainly on sales stimulation, the proposed approach considers retention as a system of long-term digital interaction formed at all stages of the customer journey. Conclusion. Customer retention in small businesses in the di…
creator: Oleksandr Melnyk
rights: Copyright (c) 2026 Bulletin of the Cherkasy Bohdan Khmelnytsky National University. Economic Sciences https://creativecommons.org/licenses/by/4.0/
license: https://creativecommons.org/licenses/by/4.0/
date: 2026-05-29
publication date: 2026-05-29
volume: 30
number: 2
doi: 10.31651/2076-5843-2026-2-39-5

DEVELOPMENT OF MARKETING ON THE AGRICULTURAL PRODUCTS MARKET IN THE CONDITIONS OF EUROPEAN INTEGRATION
type: item
description: Introduction. The development of marketing in the agricultural market of Ukraine takes place in the context of deepening European integration processes and consistent preparation of the agricultural sector for full membership in the European Union, which involves the adaptation of the national agricultural sector to the requirements and standards of the EU. The formation of a competitive agricultural market requires the implementation of new approaches to enterprise management, increasing the efficiency of resource use, ensuring sustainable development of production and compliance with environmental, social and economic management criteria. Purpose. Substantiation of theoretical and methodological provisions and development of scientific and practical recommendations for the development of marketing in the agricultural market in the context of European integration. Methods. In the research process, methods of scientific abstraction, analysis and synthesis, systemic and complex approaches, comparative, monographic, generalization and abstract-logical were applied. Results. The essence and content of the development of marketing in the agricultural market in the context of European integration as a continuous transformation of marketing activities aimed at adapting agricultural enterprises to the institutional, economic, technological and regulatory requirements of the European Union are determined. The main areas of marketing transformation have been established, including market orientation, compliance with European quality and safety standards, digitalization of marketing processes, branding, integration into international value chains, implementation of sustainable development and ESG principles, increasing transparency of activities, and expanding export potential. Practical recommendations are offered for agricultural enterprises on the implementation of digital marketing technologies, marketing analytics, artificial intelligence tools, reputation management, pr…
creator: Mykola Sakhatskyi
creator: Halyna Zapsha
creator: Hanna Didur
rights: Copyright (c) 2026 Bulletin of the Cherkasy Bohdan Khmelnytsky National University. Economic Sciences https://creativecommons.org/licenses/by/4.0/
license: https://creativecommons.org/licenses/by/4.0/
date: 2026-05-29
publication date: 2026-05-29
volume: 30
number: 2
doi: 10.31651/2076-5843-2026-2-51-60

SOCIAL MEDIA DETERMINANTS IN FOSTERING LOYALTY TOWARD "GREEN" BRANDS WITHIN THE CIRCULAR ECONOMY FRAMEWORK
type: item
description: Introduction. In modern conditions, the development of green marketing is becoming increasingly important for businesses that seek to combine commercial performance with environmental responsibility and sustainable development principles. Particular attention is paid to green brands, as their competitiveness depends not only on product quality, but also on transparency, credibility of environmental claims, consumer trust and the ability to involve audiences in responsible consumption practices. Social media are becoming an important communication environment for such brands, as they provide constant interaction with consumers, visualisation of environmental value and support for circular economy practices. Purpose. The research aims at substantiating the role of social media in forming consumer loyalty to green brands in the context of circular economy development. Results. The study substantiates the interpretation of green marketing as an integrated managerial and communication concept that combines ecological, social, market and economic priorities of an enterprise. The essence of a green brand as a reputational system based on environmental responsibility, transparency, evidence-based communication and value interaction with consumers is determined. It is revealed that in the circular economy consumer loyalty is formed not only through product quality, but also through the perception of the brand as a participant in sustainable environmental transformation. The article identifies key characteristics of a green brand, including environmental responsibility, transparency, evidence, circularity, social interaction and reputational sustainability. The advantages of social media over traditional promotion channels are determined, in particular interactivity, personalisation, flexibility, analytical measurability and the possibility of creating social proof. Originality. The mechanisms of social media influence on consumer loyalty to green brands are proposed and syst…
creator: Oleksandr Sorokolit
rights: Copyright (c) 2026 Bulletin of the Cherkasy Bohdan Khmelnytsky National University. Economic Sciences https://creativecommons.org/licenses/by/4.0/
license: https://creativecommons.org/licenses/by/4.0/
date: 2026-05-29
publication date: 2026-05-29
volume: 30
number: 2
doi: 10.31651/2076-5843-2026-2-61-72

GREEN BRANDING AS A TOOL FOR ENHANCING THE COMPETITIVENESS OF AGRICULTURAL ENTERPRISES
type: item
description: Introduction. In the current conditions of intensifying environmental requirements, market digitalization, and changing consumer priorities, agricultural enterprises are forced to search for new tools to strengthen their market positions. One of the most promising instruments is green branding, which enables enterprises to combine environmental responsibility with marketing advantages and transform ecological characteristics of production into competitive benefits. For the agrarian sector, this issue is especially important, since product quality, safety, sustainability, and trust increasingly determine consumer choice and enterprise competitiveness in both domestic and foreign markets. Purpose. The purpose of the study is to substantiate the role of green branding as an effective instrument for increasing the competitiveness of agricultural enterprises and to identify the main mechanisms of its influence on consumer trust, product differentiation, and market positioning. Results. The study systematizes scientific approaches to the interpretation of green branding, ecological marketing, green brand equity, and eco-labeling. It is substantiated that green branding should be considered as a comprehensive mechanism for forming an environmentally oriented enterprise image, differentiating agricultural products, strengthening consumer trust, and improving market positions. The research proves that the key elements of green branding include ecological innovations, digital communications, transparent labeling, visual identity, and consistent brand positioning. It is determined that the implementation of green branding contributes to increasing customer loyalty, expanding sales markets, enhancing product value, and creating long-term competitive advantages for agricultural enterprises. Particular attention is paid to the role of eco-labels and sustainability claims as market signals that reduce consumer uncertainty and positively affect purchasing decisions. Originality. Th…
creator: Tetiana Ustik
rights: Copyright (c) 2026 Bulletin of the Cherkasy Bohdan Khmelnytsky National University. Economic Sciences https://creativecommons.org/licenses/by/4.0/
license: https://creativecommons.org/licenses/by/4.0/
date: 2026-05-29
publication date: 2026-05-29
volume: 30
number: 2
doi: 10.31651/2076-5843-2026-2-73-81

THEORETICAL AND METHODOLOGICAL FOUNDATIONS FOR STUDYING THE IMPACT OF BEHAVIORAL FACTORS ON ENTERPRISE INNOVATION
type: item
description: Introduction. Innovation decisions are made under incomplete information, uncertainty, delayed outcomes, and limited opportunities for accurately forecasting technological and market effects. Conventional resource-based and institutional explanations do not fully account for why enterprises with comparable capabilities demonstrate different levels of innovation activity and achieve different economic results. Purpose. The purpose is to deepen the theoretical and methodological foundations for studying the influence of behavioral factors on enterprise innovation and to substantiate a conceptual model that links behavioral manifestations with the economic outcomes of innovation decisions. Methods. The research uses systemic, process, behavioral, and interdisciplinary approaches. The methods include theoretical generalization, comparative analysis, classification, synthesis, causal modelling, and conceptual structuring. Results. Behavioral factors are defined as cognitive, emotional, social-psychological, and organizational characteristics that systematically affect information perception, assessment of alternatives, and managerial choice. The study systematizes overconfidence, optimism bias, anchoring, availability and confirmation heuristics, loss aversion, status quo bias, escalation of commitment, herd behavior, groupthink, and group polarization. A five-level conceptual model is proposed. It combines behavioral antecedents, perception mechanisms, managerial choice, innovation-process parameters, and economic outcomes. Financial and non-financial indicators for empirical assessment are outlined. Originality. The originality consists in integrating individual, group, and organizational behavioral levels with the sequential stages of enterprise innovation. The proposed model distinguishes direct financial consequences from indirect effects related to organizational learning, managerial routines, knowledge accumulation, and future decision quality. Conclusion. Behavio…
creator: Vasyl Hutsuliak
creator: Oksana Savko
rights: Copyright (c) 2026 Bulletin of the Cherkasy Bohdan Khmelnytsky National University. Economic Sciences https://creativecommons.org/licenses/by/4.0/
license: https://creativecommons.org/licenses/by/4.0/
date: 2026-05-29
publication date: 2026-05-29
volume: 30
number: 2
doi: 10.31651/2076-5843-2026-2-82-94

DEVELOPMENT OF A MODEL FOR ENTERPRISE’S INNOVATION ACTIVITY MANAGEMENT SYSTEM, ACCOUNTING THE INNOVATION ACTIVITY LEVEL
type: item
description: Introduction. Innovation in today’s knowledge-based economy is a key factor in the competitiveness of enterprises, and its effectiveness is determined by the presence of a comprehensive management system. Fragmented management decisions reduce effectiveness; therefore, a conceptual management model that ensures the alignment of strategic objectives, resources, and innovation development processes takes on particular importance. Purpose. The purpose of this study is to provide a theoretical rationale for and develop a conceptual model of a system for managing an enterprise’s innovation activities, with the aim of enhancing the effectiveness of its innovation efforts and ensuring its strategic development. Results. A conceptual model of an innovation management system has been developed, taking into account the level of an enterprise’s innovation activity. This model is based on the interaction of management subjects and objects, business processes, management functions, and factors of the external and internal environments that determine the conditions for the enterprise’s innovative development. The key objects of innovation activity management have been identified, the comprehensive development of which forms the basis for effective innovation progress. A systematization of business processes and management procedures has been proposed, aimed at transforming innovative ideas into practical innovations and ensuring the effective use of the enterprise’s resource and intellectual potential. It has been established that the integration of mechanisms for knowledge management, the development of inter-organizational cooperation, and the replenishment of innovation resources enhances the innovative activity of enterprises in various industries and increases the efficiency of their intellectual potential. Originality. The novelty of the study lies in the development of a conceptual model of a system for managing an enterprise’s innovation activities as a multilevel integra…
creator: Halyna OSTROVSKA
rights: Copyright (c) 2026 Bulletin of the Cherkasy Bohdan Khmelnytsky National University. Economic Sciences https://creativecommons.org/licenses/by/4.0/
license: https://creativecommons.org/licenses/by/4.0/
date: 2026-05-29
publication date: 2026-05-29
volume: 30
number: 2
doi: 10.31651/2076-5843-2026-2-95-108

CURRENT STATUS AND TRENDS IN THE INNOVATIVE DEVELOPMENT OF AGRICULTURAL ENTREPRENEURSHIP IN THE CONTEXT OF THE DIGITALIZATION OF THE ECONOMY
type: item
description: Introduction. The current development of agricultural entrepreneurship in Ukraine is taking place against the backdrop of the economy’s digitalization, which necessitates a rethinking of traditional approaches to organizing production, managing resources, marketing products, and ensuring the competitiveness of enterprises. It has been established that digital technologies are gradually becoming one of the key drivers of innovative development in the agricultural sector, as they contribute to increased productivity, cost optimization, improved management decisions, and strengthened market positions for agricultural enterprises. At the same time, the main challenges remain the uneven pace of digital development, financial and human resource constraints, the insufficient level of digital maturity among small and medium-sized producers, and the fragmented implementation of digital solutions. Purpose. The purpose of this article is to examine the current state and trends in the innovative development of agribusiness in Ukraine amid the digitalization of the economy and to determine the impact of digital technologies on the efficiency and competitiveness of agricultural enterprises. Results. This study analyzes structural changes in Ukraine’s agricultural sector from 2019 to 2025. A decline in the number of agricultural businesses was observed, from 88,100 in 2019 to 70,500 in 2025, indicating an intensification of consolidation processes and the optimization of the sector’s business structure. At the same time, the share of family farms increased from 37.7% to 41.3%, confirming that they continue to play a role as a flexible form of agricultural business organization. It has been established that, against the backdrop of structural changes, the performance of agricultural enterprises has improved: product sales increased from 560.4 billion UAH in 2019 to 1,040.0 billion UAH in 2025, and labor productivity rose from 690 to 1,100 thousand UAH per employee. A positive trend…
creator: Andrii Driha
rights: Copyright (c) 2026 Bulletin of the Cherkasy Bohdan Khmelnytsky National University. Economic Sciences https://creativecommons.org/licenses/by/4.0/
license: https://creativecommons.org/licenses/by/4.0/
date: 2026-05-29
publication date: 2026-05-29
volume: 30
number: 2
doi: 10.31651/2076-5843-2026-2-109-119

CONCEPTUAL FOUNDATIONS OF ADAPTIVE MANAGEMENT OF AGRICULTURAL ENTERPRISE DEVELOPMENT IN AN ENVIRONMENT OF RISK AND UNCERTAINTY
type: item
description: Introduction. The current development of agricultural enterprises in Ukraine is taking place amid increasing risks and uncertainty, which necessitates a reevaluation of traditional approaches to managing their operations and development. It has been established that natural and climatic, production, financial and economic, market, logistical, human resources, investment, and institutional risks significantly complicate the process of making management decisions, planning activities, and ensuring the stability of agricultural enterprises. Under these conditions, adaptive management is gradually emerging as one of the key approaches to ensuring the sustainability, flexibility, and competitiveness of entities in the agricultural sector. At the same time, challenges remain, including the lack of a fully developed, integrated system of adaptive management; limited resources; uneven financial stability among enterprises of different sizes; and a tendency to react to risks on a case-by-case basis rather than identifying, assessing, and incorporating them into development strategies in advance. Purpose. The purpose of this article is to justify the conceptual foundations of adaptive management of agricultural enterprises’ development in conditions of risk and uncertainty, as well as to define its role in ensuring the sustainability, flexibility, and competitiveness of entities in the agricultural sector. Results. This article explores the essence of adaptive management in the development of agricultural enterprises as a system of flexible management decisions, methods, and tools aimed at the timely identification of changes in the external and internal environments, risk assessment, adjustment of strategic and tactical goals, and maintenance of the enterprise’s sustainable operation. It identifies the main risks and factors of uncertainty affecting the development of agricultural enterprises, including natural and climatic, production-related, financial and economic, market…
creator: Anton Zhemerdieiev
rights: Copyright (c) 2026 Bulletin of the Cherkasy Bohdan Khmelnytsky National University. Economic Sciences https://creativecommons.org/licenses/by/4.0/
license: https://creativecommons.org/licenses/by/4.0/
date: 2026-05-29
publication date: 2026-05-29
volume: 30
number: 2
doi: 10.31651/2076-5843-2026-2-120-128

DEVELOPMENT OF THE STATE SUPPORT SYSTEM FOR THE POPULATION AMID THE TRANSFORMATION OF UKRAINE’S SOCIAL POLICY
type: item
description: Introduction. The current transformation of Ukraine’s social policy is taking place amid military challenges, economic instability, growing social risks, and an increasing need among the population for government support. It has been established that the system of state support for the population is characterized by a number of problems, including insufficient targeting of certain types of assistance, fragmented institutional coordination, limited financial resources, unequal access to social services, complex administrative procedures, and the digital divide. This reduces the effectiveness of social policy and limits its ability to respond promptly to current socioeconomic challenges. In this regard, there is a growing need to develop the system of state support for the population, aimed at improving its targeting, effectiveness, accessibility, and adaptability. Purpose. The purpose of this study is to analyze the current state of affairs and identify directions for the development of the system of state support for the population amid the transformation of Ukraine’s social policy. Results. This article analyzes the current state of the system of state support for the population in Ukraine for 2019-2025. It finds an increase in the volume of financial support for social protection and an expansion of state support coverage for socially vulnerable groups from 61% to 76%. The article substantiates the positive trend toward increasing the targeting of social assistance from 54% to 68%, as well as the growth in the share of social benefits provided electronically, from 28% to 70%. The main problems and constraints hindering the effective functioning of the state support system for the population have been identified, including limited financial resources, insufficient targeting of certain types of assistance, fragmented institutional coordination, complex administrative procedures, uneven access to social services in communities, and the digital divide. Priority areas …
creator: Mykhailo Malyovany
creator: Serhii Sokoliuk
creator: Yevhen Komisarenko
creator: Dmytro Melnychenko
rights: Copyright (c) 2026 Bulletin of the Cherkasy Bohdan Khmelnytsky National University. Economic Sciences https://creativecommons.org/licenses/by/4.0/
license: https://creativecommons.org/licenses/by/4.0/
date: 2026-05-29
publication date: 2026-05-29
volume: 30
number: 2
doi: 10.31651/2076-5843-2026-2-129-139

CURRENT STATUS AND PRIORITIES FOR THE DEVELOPMENT OF THE SOCIO-ECONOMIC MECHANISM FOR STATE SUPPORT OF THE POPULATION IN UKRAINE
type: item
description: Introduction. The current transformation of Ukraine’s social policy is taking place amid military challenges, economic instability, growing social risks, and an increasing need among the population for government support. It has been established that the current socioeconomic mechanism for state support of the population is characterized by a number of problems, including the insufficient targeting of certain assistance tools, fragmented institutional coordination, limited financial resources, unequal access to social services, and complex administrative procedures. This reduces the effectiveness of social policy and limits its ability to respond promptly to current socioeconomic challenges. In this regard, there is a growing need to improve the socioeconomic mechanism for state support of the population, aimed at enhancing its targeting, effectiveness, digital accessibility, and impact on the socioeconomic resilience of households. Purpose. The purpose of this study is to analyze the current state of affairs and justify the priorities for developing the socioeconomic mechanism of state support for the population in Ukraine amid the transformation of social policy. Results. This study analyzes the current state of the socioeconomic mechanism for state support of the population in Ukraine for 2019-2025. It found an increase in the volume of financial support for social protection and an expansion of state support coverage for socially vulnerable groups from 61% to 76%. It has been determined that the system of state support for the population has a significant impact on the socioeconomic stability of households, as it provides partial compensation for income losses, supports a basic level of consumption, and reduces social vulnerability. The positive trend toward increasing the targeting of state social assistance from 54% to 68% and the rise in the share of social benefits provided electronically from 28% to 70% has been substantiated. At the same time, problems hav…
creator: Mykola Yakovyn
rights: Copyright (c) 2026 Bulletin of the Cherkasy Bohdan Khmelnytsky National University. Economic Sciences https://creativecommons.org/licenses/by/4.0/
license: https://creativecommons.org/licenses/by/4.0/
date: 2026-05-29
publication date: 2026-05-29
volume: 30
number: 2
doi: 10.31651/2076-5843-2026-2-140-151

A HYBRID NEURO-FUZZY MODEL FOR ASSESSING BANK BORROWER CREDITWORTHINESS
type: item
description: Introduction. In the context of growing macroeconomic instability, digital transformation, and increasing uncertainty in financial markets, the problem of ensuring the reliability of lending decisions and minimizing credit risk has become particularly relevant. Traditional approaches to assessing borrower creditworthiness are largely based on statistical and scoring methods that require significant volumes of historical data and often fail to account for the uncertainty, nonlinearity, and qualitative characteristics inherent in borrowers’ behavior. Under such conditions, the application of intelligent decision-support methods based on fuzzy logic and artificial intelligence technologies becomes increasingly important. Purpose. The purpose of this study is to analyze the peculiarities of applying fuzzy approaches to borrower creditworthiness assessment and to develop a hybrid neuro-fuzzy model based on the Mamdani algorithm and the Adaptive Neuro-Fuzzy Inference System (ANFIS). The proposed model is aimed at improving the accuracy and interpretability of credit risk assessment by integrating quantitative and qualitative borrower characteristics into a unified decision-support framework. Results. The study proposes a two-level hybrid neuro-fuzzy model for assessing bank borrower creditworthiness. At the first level, individual indicators characterizing the borrower's social status, financial condition, debt servicing quality, and lending conditions are aggregated into corresponding sub-indices using the Mamdani fuzzy inference algorithm. At the second level, the obtained sub-indices are integrated into a single creditworthiness indicator using ANFIS, which enables the automatic adjustment of membership functions and identification of nonlinear dependencies between factors. The proposed model is characterized by a hierarchical structure and a high degree of adaptability, allowing the composition of input variables to be modified depending on the type of loan product, i…
creator: Viktor Denysenko
creator: Alina Zaitseva
creator: Karina Brovchenko
rights: Copyright (c) 2026 Bulletin of the Cherkasy Bohdan Khmelnytsky National University. Economic Sciences https://creativecommons.org/licenses/by/4.0/
license: https://creativecommons.org/licenses/by/4.0/
date: 2026-05-29
publication date: 2026-05-29
volume: 30
number: 2
doi: 10.31651/2076-5843-2026-2-152-164

BANCASSURANCE AS A DIRECTION OF THE INTEGRATION OF BANKING AND INSURANCE BUSINESS IN UKRAINE
type: item
description: Introduction. The development of Ukraine’s financial market under martial law is accompanied by structural transformations in the banking and insurance sectors, highlighting the need to improve the mechanisms of their interaction. One of the most promising areas of financial sector integration is the bancassurance model, which contributes to the expansion of financial services, enhances their accessibility, and strengthens the financial stability of market participants. Purpose. The purpose of this study is to analyze the current state of bancassurance development in Ukraine, identify the specific features of cooperation between banks and insurance companies under martial law, and substantiate перспективive directions for improving integration processes based on European experience. Methods. The study employs the methods of scientific generalization, comparative and statistical analysis, a systems approach, graphical data interpretation, as well as the methods of induction, deduction, synthesis, and logical generalization. The information base comprises statistical data provided by the National Bank of Ukraine, regulatory and legal acts, and the findings of domestic and foreign researchers. Results. Scientific approaches to the interpretation of the essence of bancassurance are generalized, and its role as a form of integration between the banking and insurance businesses is defined. The dynamics of the banking and insurance sectors in Ukraine are analyzed, and the specific features of their functioning under martial law and digital transformation are identified. The main trends in the development of bancassurance, including the digitalization of financial services, the integration of insurance products into banking services, and the expansion of remote customer service channels, are determined. The possibilities of adapting European experience to improve the bancassurance model in Ukraine are substantiated. Originality. The scientific novelty of the study lies in s…
creator: Viktoriia Kostohryz
creator: Diana Tur
rights: Copyright (c) 2026 Bulletin of the Cherkasy Bohdan Khmelnytsky National University. Economic Sciences https://creativecommons.org/licenses/by/4.0/
license: https://creativecommons.org/licenses/by/4.0/
date: 2026-05-29
publication date: 2026-05-29
volume: 30
number: 2
doi: 10.31651/2076-5843-2026-2-165-173

FINTECH ECOSYSTEM OF UKRAINE IN THE EUROPEAN CONTEXT
type: item
description: Introduction. The rapid development of financial technologies (FinTech) is transforming the financial sector through the expansion of digital payment services, open banking, artificial intelligence, and crypto-assets. While the European Union has established a comprehensive regulatory framework for digital finance, Ukraine continues to adapt its legislation to European standards. Therefore, assessing the Ukrainian FinTech ecosystem in the European context is essential for identifying regulatory gaps and substantiating directions for its integration into the European digital financial space. Purpose. The purpose of the article is to investigate the current state of the Ukrainian FinTech ecosystem in the European context, identify the key features of its regulatory environment, and substantiate strategic directions for its harmonization with European Union standards. Results. The current state of the Ukrainian FinTech ecosystem in the European context is assessed through a comparative analysis of its market structure, regulatory environment, and integration potential. The structural characteristics of the Ukrainian FinTech market are identified based on the distribution of companies across the main functional segments, confirming the dominance of technological infrastructure and digital payment services. The key technological trends of the ecosystem are analyzed, including the widespread use of application programming interfaces (API), artificial intelligence, cloud technologies, and chatbot solutions. A comparative analysis of the Ukrainian FinTech ecosystem with selected European countries is conducted using indicators of the level of financial services digitalization, the number of FinTech companies, regulatory instruments, and the degree of European integration. The results demonstrate that Ukraine possesses a dynamic and diversified FinTech ecosystem with considerable innovative potential; however, its regulatory framework remains only partially aligned with the …
creator: Oleksandr Yatsenko
creator: Lesia Hariaha
creator: Mykola Rudenko
rights: Copyright (c) 2026 Bulletin of the Cherkasy Bohdan Khmelnytsky National University. Economic Sciences https://creativecommons.org/licenses/by/4.0/
license: https://creativecommons.org/licenses/by/4.0/
date: 2026-05-29
publication date: 2026-05-29
volume: 30
number: 2
doi: 10.31651/2076-5843-2026-2-174-187

ENVIRONMENTAL SUSTAINABILITY AS A DETERMINANT OF THE ECONOMIC EFFICIENCY OF RATIONAL LAND USE
type: item
description: The purpose of the study is to examine and theoretically analyze the organization of the land-use system in the agricultural sector from an ecological-economic perspective, as well as to develop conceptual foundations for the transition to environmentally sustainable management. It is proven that modern land use is a multidimensional issue, and the causes of environmental conflicts stem from structural shortcomings in the economic management system, inefficient technologies, and the lack of effective institutional incentives. Two complementary models for ensuring environmental sustainability ‑ the territorial model and the component-based model were identified, and their functional objectives were specified. The paper justifies the need to integrate environmental standards into the land resource management system, which involves the development of territorial and functional models for ensuring sustainability. A concept for adaptive measures was proposed that combines environmental regulations, institutional tools, and information and monitoring systems. It was shown that implementing such a model creates the conditions for maintaining soil productivity and increasing the efficiency of agricultural production in the long term.
creator: Iryna YASINETSKA
creator: Oleksandr KHARCHENKO
rights: Copyright (c) 2026 Bulletin of the Cherkasy Bohdan Khmelnytsky National University. Economic Sciences https://creativecommons.org/licenses/by/4.0/
license: https://creativecommons.org/licenses/by/4.0/
date: 2026-05-29
publication date: 2026-05-29
volume: 30
number: 2
doi: 10.31651/2076-5843-2026-2-188-197

INNOVATIVE TOOLS FOR ADAPTIVE MANAGEMENT OF AGRICULTURAL ENTERPRISE DEVELOPMENT IN A CLIMATE OF UNCERTAINTY
type: item
description: Introduction. The current development of agricultural enterprises in Ukraine is taking place amid uncertainty, an unstable market environment, and increasing production, financial, logistical, natural and climatic, and managerial risks. It has been established that traditional management methods do not always ensure an adequate level of flexibility, responsiveness, and the ability of enterprises to adapt to changes in the external environment. Consequently, there is a growing need for innovative adaptive management tools that combine digital, analytical, financial, organizational, and risk-oriented instruments and are aimed at enhancing the resilience, adaptability, and competitiveness of agricultural enterprises. Purpose. The purpose of this article is to justify an innovative set of tools for adaptive management of agricultural enterprises’ development under conditions of uncertainty and to determine its role in enhancing the resilience, flexibility, and competitiveness of entities in the agricultural sector. Results. This article explores the essence of innovative tools for adaptive management as a set of modern methods, technologies, management decisions, and practical measures that ensure a timely response to changes in the external environment, risk assessment, adjustment of development directions, and maintenance of stability in the economic activities of agricultural enterprises. The main groups of innovative adaptive management tools are identified, including digital, analytical, financial, organizational, and risk-oriented tools. It is argued that digital tools provide rapid access to up-to-date information; analytical tools improve forecasting and scenario planning; financial tools support liquidity and financial stability; organizational tools increase the flexibility of internal processes; and risk-oriented tools facilitate the timely identification of threats and the minimization of their negative impact. The dynamics of the use of innovative tools for…
creator: Olena PROKOPCHUK
creator: Yulia ULYANICH
creator: Mykola KOROTYEV
rights: Copyright (c) 2026 Bulletin of the Cherkasy Bohdan Khmelnytsky National University. Economic Sciences https://creativecommons.org/licenses/by/4.0/
license: https://creativecommons.org/licenses/by/4.0/
date: 2026-05-29
publication date: 2026-05-29
volume: 30
number: 2
doi: 10.31651/2076-5843-2026-2-198-207

DIGITALIZATION OF PUBLIC SECTOR ACCOUNTING AND ANALYTICAL SUPPORT: CURRENT CHALLENGES AND DEVELOPMENT PROSPECTS
type: item
description: Introduction. The article examines the current state and challenges of the digitalization of accounting and analytical support for the public sector in the context of the development of the digital economy and the reform of the public finance management system. It is substantiated that accounting, in particular financial accounting, is a basic component of information support for the activities of the public sector. Purpose. The purpose of the article is to identify promising directions for the digitalization of accounting and analytical support for the public sector, and to define the necessary prerequisites for building an effective digital accounting system by considering the specific features of financial accounting organization. Methods. The role of modern digital technologies in the transformation of public sector accounting processes was analyzed to find how the implementation of digital solutions contributes to increasing the efficiency of financial information processing, reducing the risk of errors, strengthening control over the use of budget funds, and increasing the transparency of financial management. Results. The main problems in the digital transformation of accounting and analytical support for the public sector of Ukraine are identified, including the use of outdated information systems, insufficient integration, limited financial support for digital reforms, a shortage of specialists with relevant digital competencies, and the growth of cyber threats. A conceptual model of the digitalization of accounting and analytical support for the public sector is proposed, which integrates financial information, modern digital tools, and automated accounting and analytical processes to improve the efficiency of management decision-making. Originality. The study focuses on the specific features of financial accounting in the public sector as a prerequisite for digital systems, and emphasizes the need to harmonize the national accounting system with European …
creator: Oksana Yurchenko
creator: Oleksandr Gaі
rights: Copyright (c) 2026 Bulletin of the Cherkasy Bohdan Khmelnytsky National University. Economic Sciences https://creativecommons.org/licenses/by/4.0/
license: https://creativecommons.org/licenses/by/4.0/
date: 2026-05-29
publication date: 2026-05-29
volume: 30
number: 2
doi: 10.31651/2076-5843-2026-2-208-215

STRATEGIC DIRECTIONS OF ORGANIZATIONAL AND ECONOMIC SUPPORT FOR SUSTAINABLE DEVELOPMENT OF THE AGRICULTURAL SECTOR IN THE REGIONS OF UKRAINE
type: item
description: Introduction. The increasing impact of economic instability, regional disparities, and war-related challenges has heightened the importance of ensuring the sustainable development of Ukraine’s agricultural sector and strengthening the resilience of regional agricultural systems. Under these conditions, particular importance is attached to the development of organizational and economic mechanisms capable of accounting for regional differences and supporting the adaptation of agricultural production to current challenges. Purpose. The purpose of the study is to examine the current state and regional characteristics of sustainable development of Ukraine’s agricultural sector, identify the key economic, environmental, social, institutional, financial, technological, and security factors affecting its development, and substantiate strategic directions of organizational and economic support at the regional level. Methods. The study employs comparative, systemic, structural-logical, statistical, and analytical methods, as well as methods of generalization and regional comparison. These methods are used to assess the dynamics of agricultural production, identify regional disparities, determine the factors influencing sustainable development, and substantiate differentiated strategic approaches to the development of regional agricultural systems. Results. The findings demonstrate significant regional differences in the dynamics and development potential of Ukraine’s agricultural sector under the influence of economic instability and war-related challenges. The main factors determining sustainable agricultural development are identified, including production and resource potential, infrastructure, investment capacity, human capital, institutional support, technological development, and security conditions. Regional characteristics of agricultural development are substantiated, taking into account differences between relatively stable, highly specialized, western, southern, an…
creator: Viktoriia Denysenko
creator: Vladyslav Melnyk
creator: Vladyslav Samoilenko
rights: Copyright (c) 2026 Bulletin of the Cherkasy Bohdan Khmelnytsky National University. Economic Sciences https://creativecommons.org/licenses/by/4.0/
license: https://creativecommons.org/licenses/by/4.0/
date: 2026-05-29
publication date: 2026-05-29
volume: 30
number: 2
doi: 10.31651/2076-5843-2026-2-216-228