Bulletin of the Cherkasy Bohdan Khmelnytsky National University. Economic Sciences
Founded in: 1997 (1997-2018: Bulletin of the Cherkasy University. Economic Sciences) Subject areas: Business, Management and Accounting (BUSI), Economics, Econometrics and Finance (ECON) ISSN 2707-5044 Online; ISSN 2707-5036 Print ISSN 2518-1335 Online (1997-2018); ISSN 2076-5843 Print (1997-2018) Certificate of state registration: KV No. 16161-4633 PR dated 11.12.2009; KV No. 23902-13742R dated 11.05.2019 Extract from the Register of Subjects in the Field of Media Registrants: R30-01515 (decision №1224 dated 31.10.2023). Professional registration with the State Accreditation Commission of Ukraine: Order of the Ministry of Education and Science of Ukraine № 455 of 15.04.2014; Order of the Ministry of Education and Science of Ukraine №1301, 15.10.2019 (Annex 8) Specialty: 051 - economics; 056 - international economic relations; 071 - accounting and taxation; 072 - finance, banking and insurance; 073 - management; 075 - marketing; 076 - entrepreneurship, trade and exchange activities Frequency: four times a year Language of the edition: Ukrainian, English, Polish Founder: Bohdan Khmelnytsky National University of Cherkasy (EDRPOU 02125622). ROR founder: https://ror.org/009apaj69. Publisher DOI prefix: 10.31651. Editorial Board: Chief editor:: Oleksandr Yatsenko, Doctor of Economics science, professor, Bohdan Khmelnytsky National University of Cherkasy (Cherkasy, Ukraine), Deputy executive editors: Yevhen Kyryliuk, Doctor of Economics science, professor, Bohdan Khmelnytsky National University of Cherkasy (Cherkasy, Ukraine), Executive Secretary: Alina Proshchalykina, PhD in Economics, Associate Professor, Bohdan Khmelnytsky National University of Cherkasy (Cherkasy, Ukraine) Editorial Board: Natalia Zachosova, Doctor of Economics science, professor, Bohdan Khmelnytskyi National University of Cherkasy (Cherkasy, Ukraine) Lyubov Kibalnyk, Doctor of Economics science, professor, Bohdan Khmelnytskyi National University of Cherkasy (Cherkasy, Ukraine) Oleksandr Melnychenko, dr hab., Professor at Gdańsk University of Technology (Gdańsk, Poland) Andreas Vasilache, Dr, Professor, Bielefeld University (Bielefeld, Germany) Tetiana Voronko-Nevidnycha, Doctor of Economics science, professor, Poltava State Agrarian University (Poltava, Ukraine) Natalia Kraus, Doctor of Economics science, professor, Separate Structural Unit “Institute of Innovative Education of the Kyiv National University of Construction and Architecture” (Kyiv, Ukraine) Marina Dubinina, Doctor of Economics science, professor, Mykolaiv National Agrarian University (Mykolaiv, Ukraine) Phone: +380931190863 E-mail: etime.cnu@gmail.com URL address: http://econom-ejournal.cdu.edu.ua
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TRADE POLICY OF UKRAINE UNDER CONDITIONS OF ECONOMIC TRANSFORMATION AND EUROPEAN INTEGRATION
Introduction. In the context of globalization, European integration processes, and the challenges caused by military aggression, trade policy has become one of the key instruments for ensuring Ukraine’s economic stability and competitiveness. Modern trade policy is aimed not only at regulating foreign economic activity but also at stimulating domestic production, supporting exports, attracting investments, and strengthening the country’s position in international markets. Under conditions of economic transformation, Ukraine is implementing comprehensive reforms focused on improving the structure of exports, developing value-added production, diversifying foreign markets, and adapting national legislation to European Union standards. Purpose. The purpose of the article is to study the current state of Ukraine's foreign trade under martial law, identify the main reasons for the formation of the trade deficit, assess the impact of external and internal factors on the development of export-import processes, and justify a set of state trade policy measures aimed at minimizing the trade imbalance. Results. The study reveals that Ukraine’s trade policy is undergoing significant transformation in response to contemporary economic and geopolitical challenges. Particular attention is paid to the implementation of the National Export Strategy, the development of export support mechanisms, the promotion of value-added production, import substitution policies, and the expansion of trade relations with the European Union and emerging markets. The research demonstrates the importance of institutional support, digitalization of trade processes, and integration into global value chains. The analysis confirms that strengthening export potential and improving the commodity structure of exports contribute to increasing economic resilience and sustainable development. Originality. The originality of the study lies in the comprehensive assessment of the interrelationship between trade policy instruments, export development, economic modernization, and European integration processes. The article substantiates the role of trade policy as a strategic tool for enhancing national competitiveness and ensuring long-term economic growth under conditions of uncertainty and structural transformation. Conclusion. The research concludes that the effectiveness of Ukraine’s trade policy largely depends on the successful implementation of export-oriented reforms, the development of domestic production capacities, the diversification of foreign markets, and the harmonization of trade regulations with EU standards. Strategic priorities include supporting high value-added exports, improving trade infrastructure, stimulating investment activity, and expanding international economic cooperation. The implementation of these measures will contribute to strengthening Ukraine’s economic security, increasing export revenues, and ensuring sustainable economic development in the long term.
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STATUS AND PROBLEMS OF EXPORT AND IMPORT OF AGRICULTURAL PRODUCTS IN UKRAINE
Introduction. Ukraine is one of the world's leading agricultural producers and exporters, playing a significant role in ensuring global food security. However, despite its substantial potential, the country's agricultural foreign trade faces numerous challenges related to logistical constraints, price volatility, regulatory instability, and geopolitical risks. This paper aims to comprehensively analyze the current state and structural dynamics of Ukraine's agricultural exports and imports, assess the effectiveness of existing regulatory instruments, examine pricing mechanisms for exported commodities, and identify systemic barriers hindering the sector's development. Materials and Methods. This study employs a systematic approach to analyzing statistical data on Ukraine's foreign agricultural trade over the past decade. The methodological framework includes quantitative analysis of export-import volumes and structure, comparative analysis of pricing trends, and a qualitative assessment of regulatory instruments. The research draws upon official statistics from the State Statistics Service of Ukraine, the Ministry of Agrarian Policy and Food, and international trade databases (UN Comtrade, ITC Trade Map). The analysis period covers 2016–2025 to capture recent trends and developments. Results. The analysis reveals a persistent structural imbalance in Ukraine's agricultural foreign trade, characterized by the predominance of raw material and low-value-added products in the export structure (grains, oilseeds, vegetable oils) and a high import dependence for certain commodity groups, particularly those with higher value addition. The study identifies that export prices for Ukrainian agricultural products are largely determined by global market conditions (price-taking position), while the pricing methodology predominantly follows the cost-based approach with limited application of value-based strategies. Key constraints include logistical infrastructure deficiencies, insufficient value-added processing capacities, regulatory volatility, and limited product diversification. Conclusions. The development of Ukraine's agricultural export potential requires a comprehensive approach encompassing infrastructure modernization, stimulation of processing industries, implementation of export price risk management tools, and regulatory stabilization. Priority directions should include transitioning from raw material exports to processed products, developing logistics infrastructure, and adapting the pricing system to market requirements.
MODERN APPROACHES TO CORPORATE CULTURE: STRATEGIC DEVELOPMENT AND ORGANIZATIONAL RESILIENCE
Introduction. The growing volatility of the business environment, digital transformation, workforce mobility, security risks, and the shortage of qualified personnel require enterprises to reconsider corporate culture as a strategic management resource rather than a set of symbolic attributes. The research problem arises from the fragmented interpretation of the mechanisms through which values, behavioural norms, leadership practices, human capital, and stakeholder relations jointly influence organisational resilience. Purpose. The study aims to substantiate the strategic role of corporate culture in enterprise development and organisational resilience, systematise contemporary theoretical approaches to its formation and transformation, and develop a conceptual model of culturally determined organisational resilience under uncertainty. Methods. The methodological framework combines analysis and synthesis, a systems approach, comparative analysis, theoretical generalisation, structural-logical reasoning, and conceptual modelling. These methods were used to identify the principal dimensions of corporate culture, compare strategic, adaptive, human-resource, institutional, innovative, and stakeholder-oriented approaches, and establish causal relationships between cultural mechanisms and organisational outcomes. Results. Corporate culture is defined as an integrated subsystem of strategic management that comprises value-normative, behavioural-communicative, human-capital and competency-based, institutional-managerial, and stakeholder-ethical components. Their coordinated interaction supports trust, knowledge exchange, employee adaptability, responsible leadership, organisational learning, and alignment between declared values and actual management practices. The study demonstrates that cultural influence on resilience is mediated through personnel management, internal communication, innovation, institutional coordination, and stakeholder accountability. A conceptual model is proposed in which external challenges activate organisational change, cultural components shape managerial responses, and the resulting effects include the preservation of critical competencies, continuity of business processes, lower conflict and transaction risks, stronger reputational capital, and long-term performance. Originality. The scientific novelty lies in integrating the internal and external dimensions of corporate culture into a unified structural-logical model. Unlike approaches that examine culture primarily as a psychological climate or a human-resource instrument, the proposed model explains how cultural components are transformed into strategic and resilience-related outcomes through specific managerial mechanisms. Conclusion. Corporate culture contributes to organisational resilience only when it is embedded in leadership behaviour, personnel policies, motivation systems, communication procedures, organisational learning, and stakeholder engagement. The results can be applied to cultural transformation strategies and diagnostic tools for assessing the alignment of culture with strategic objectives. Further research should operationalise the model, develop quantitative and qualitative indicators, and empirically test it across industries under wartime, digital, and post-crisis conditions.
MARKETING TOOLS FOR SMALL BUSINESS CUSTOMER RETENTION IN THE DIGITAL ENVIRONMENT AND DIGITAL INTERACTION
Introduction. In the conditions of rapid digitalization, one of the key challenges for small businesses is not only attracting customers, but also retaining them through continuous digital interaction. The development of social media, e-commerce, messengers, websites, digital advertising and online feedback has changed the logic of customer relationships. Customer retention is increasingly formed before the first purchase and depends on the quality of each digital contact between a business and a customer. Purpose. The research aims to substantiate marketing tools for customer retention in small businesses under the conditions of the digital environment and digital interaction. Results. The study substantiates that customer retention in small businesses should be considered as a continuous process of maintaining repeated interaction through digital channels, service solutions and communication practices. It has been determined that the key tools of customer retention include social media, e-commerce, personalized communications, loyalty programs, customer experience management and digital performance indicators. The importance of micro-moments in the digital customer journey has been identified, as they influence expectations, trust, purchase decisions and readiness for repeated interaction. It has been proved that trust, convenience, transparency of payment, delivery and return conditions, quick response to customer requests and positive online experience play a decisive role in customer retention. Originality. The article proposes a comprehensive approach to customer retention in small businesses, which combines digital communication tools, customer experience, trust-building mechanisms, personalization and digital KPI. Unlike approaches focused mainly on sales stimulation, the proposed approach considers retention as a system of long-term digital interaction formed at all stages of the customer journey. Conclusion. Customer retention in small businesses in the digital environment is ensured through the combination of trust, convenience, personalization, engagement, service quality and analytics. It has been determined that the main advantage of small businesses is their closeness to customers, which allows them to respond quickly to requests, adapt communication flexibly and build long-term relationships even with limited marketing resources. Further research should focus on developing methodological approaches to assessing the effectiveness of customer retention tools and studying the impact of CRM systems, chatbots, artificial intelligence, automated e-mail marketing and omnichannel communication on customer loyalty.
DEVELOPMENT OF MARKETING ON THE AGRICULTURAL PRODUCTS MARKET IN THE CONDITIONS OF EUROPEAN INTEGRATION
Introduction. The development of marketing in the agricultural market of Ukraine takes place in the context of deepening European integration processes and consistent preparation of the agricultural sector for full membership in the European Union, which involves the adaptation of the national agricultural sector to the requirements and standards of the EU. The formation of a competitive agricultural market requires the implementation of new approaches to enterprise management, increasing the efficiency of resource use, ensuring sustainable development of production and compliance with environmental, social and economic management criteria. Purpose. Substantiation of theoretical and methodological provisions and development of scientific and practical recommendations for the development of marketing in the agricultural market in the context of European integration. Methods. In the research process, methods of scientific abstraction, analysis and synthesis, systemic and complex approaches, comparative, monographic, generalization and abstract-logical were applied. Results. The essence and content of the development of marketing in the agricultural market in the context of European integration as a continuous transformation of marketing activities aimed at adapting agricultural enterprises to the institutional, economic, technological and regulatory requirements of the European Union are determined. The main areas of marketing transformation have been established, including market orientation, compliance with European quality and safety standards, digitalization of marketing processes, branding, integration into international value chains, implementation of sustainable development and ESG principles, increasing transparency of activities, and expanding export potential. Practical recommendations are offered for agricultural enterprises on the implementation of digital marketing technologies, marketing analytics, artificial intelligence tools, reputation management, product branding, and strategic market positioning in order to successfully integrate into the European agri-food market and ensure sustainable development of the industry. Originality. Theoretical and methodological provisions on the development of marketing in the agricultural products market in the context of European integration have been further developed, which, unlike existing approaches, involves clarifying its essence as a continuous process of transforming the marketing activities of agricultural enterprises through digitalization, branding, integration into international value chains, implementation of sustainable development and ESG principles, ensuring compliance with European quality and safety standards, increasing transparency of activities, and strengthening export potential, on the basis of which the competitiveness of agricultural enterprises increases. Conclusion. It has been established that the development of marketing in the agricultural products market in the context of European integration should be based on a systemic transformation of the marketing activities of agricultural enterprises, focused on compliance with European standards, digitalization, branding, integration into international value chains, implementation of sustainable development principles, and strengthening the long-term competitiveness of agricultural enterprises. Practical recommendations include the introduction of systematic monitoring of domestic and European markets, digitalization of marketing processes using marketing analytics and artificial intelligence technologies, development of branding and reputation marketing, ensuring transparency of product origin in accordance with EU requirements, integration of ESG principles into marketing strategies, diversification of export markets, and production of agricultural products with high added value.
SOCIAL MEDIA DETERMINANTS IN FOSTERING LOYALTY TOWARD "GREEN" BRANDS WITHIN THE CIRCULAR ECONOMY FRAMEWORK
Introduction. In modern conditions, the development of green marketing is becoming increasingly important for businesses that seek to combine commercial performance with environmental responsibility and sustainable development principles. Particular attention is paid to green brands, as their competitiveness depends not only on product quality, but also on transparency, credibility of environmental claims, consumer trust and the ability to involve audiences in responsible consumption practices. Social media are becoming an important communication environment for such brands, as they provide constant interaction with consumers, visualisation of environmental value and support for circular economy practices. Purpose. The research aims at substantiating the role of social media in forming consumer loyalty to green brands in the context of circular economy development. Results. The study substantiates the interpretation of green marketing as an integrated managerial and communication concept that combines ecological, social, market and economic priorities of an enterprise. The essence of a green brand as a reputational system based on environmental responsibility, transparency, evidence-based communication and value interaction with consumers is determined. It is revealed that in the circular economy consumer loyalty is formed not only through product quality, but also through the perception of the brand as a participant in sustainable environmental transformation. The article identifies key characteristics of a green brand, including environmental responsibility, transparency, evidence, circularity, social interaction and reputational sustainability. The advantages of social media over traditional promotion channels are determined, in particular interactivity, personalisation, flexibility, analytical measurability and the possibility of creating social proof. Originality. The mechanisms of social media influence on consumer loyalty to green brands are proposed and systematised. These mechanisms include relevant content, visualisation of environmental value, social proof, influencer marketing, personalisation, transparency and consumer involvement in circular actions. The article substantiates that social media should be considered not only as a promotion channel, but also as a tool for building trust, preventing greenwashing and transforming environmental awareness into long-term brand loyalty. Conclusion. It is proved that social media play a strategic role in strengthening green brands under circular economy conditions. Their effective use allows enterprises to explain environmental value, confirm ecological responsibility, maintain dialogue with consumers and form communities around responsible consumption practices. It is determined that long-term loyalty to green brands depends on the consistency of communication, credibility of environmental claims and active consumer involvement in sustainable and circular initiatives.
GREEN BRANDING AS A TOOL FOR ENHANCING THE COMPETITIVENESS OF AGRICULTURAL ENTERPRISES
Introduction. In the current conditions of intensifying environmental requirements, market digitalization, and changing consumer priorities, agricultural enterprises are forced to search for new tools to strengthen their market positions. One of the most promising instruments is green branding, which enables enterprises to combine environmental responsibility with marketing advantages and transform ecological characteristics of production into competitive benefits. For the agrarian sector, this issue is especially important, since product quality, safety, sustainability, and trust increasingly determine consumer choice and enterprise competitiveness in both domestic and foreign markets. Purpose. The purpose of the study is to substantiate the role of green branding as an effective instrument for increasing the competitiveness of agricultural enterprises and to identify the main mechanisms of its influence on consumer trust, product differentiation, and market positioning. Results. The study systematizes scientific approaches to the interpretation of green branding, ecological marketing, green brand equity, and eco-labeling. It is substantiated that green branding should be considered as a comprehensive mechanism for forming an environmentally oriented enterprise image, differentiating agricultural products, strengthening consumer trust, and improving market positions. The research proves that the key elements of green branding include ecological innovations, digital communications, transparent labeling, visual identity, and consistent brand positioning. It is determined that the implementation of green branding contributes to increasing customer loyalty, expanding sales markets, enhancing product value, and creating long-term competitive advantages for agricultural enterprises. Particular attention is paid to the role of eco-labels and sustainability claims as market signals that reduce consumer uncertainty and positively affect purchasing decisions. Originality. The scientific novelty of the study lies in the substantiation of green branding as an integrated competitive tool for agricultural enterprises, which combines environmentally oriented production, digital promotion, communication of ecological value, and brand differentiation within a unified strategic framework. Unlike existing approaches, the proposed view considers green branding not only as a communication instrument but also as a strategic factor in strengthening the market sustainability of agrarian enterprises. Conclusion. It has been concluded that green branding is an important strategic instrument for increasing the competitiveness of agricultural enterprises in the context of sustainable development. Its effectiveness depends on the integration of ecological innovations, transparent communication, digital marketing tools, and clear visual identification of environmental product advantages. The practical implementation of green branding enables agricultural enterprises to strengthen their market positions, improve reputation, expand their target audience, and ensure long-term competitive development.
THEORETICAL AND METHODOLOGICAL FOUNDATIONS FOR STUDYING THE IMPACT OF BEHAVIORAL FACTORS ON ENTERPRISE INNOVATION
Introduction. Innovation decisions are made under incomplete information, uncertainty, delayed outcomes, and limited opportunities for accurately forecasting technological and market effects. Conventional resource-based and institutional explanations do not fully account for why enterprises with comparable capabilities demonstrate different levels of innovation activity and achieve different economic results. Purpose. The purpose is to deepen the theoretical and methodological foundations for studying the influence of behavioral factors on enterprise innovation and to substantiate a conceptual model that links behavioral manifestations with the economic outcomes of innovation decisions. Methods. The research uses systemic, process, behavioral, and interdisciplinary approaches. The methods include theoretical generalization, comparative analysis, classification, synthesis, causal modelling, and conceptual structuring. Results. Behavioral factors are defined as cognitive, emotional, social-psychological, and organizational characteristics that systematically affect information perception, assessment of alternatives, and managerial choice. The study systematizes overconfidence, optimism bias, anchoring, availability and confirmation heuristics, loss aversion, status quo bias, escalation of commitment, herd behavior, groupthink, and group polarization. A five-level conceptual model is proposed. It combines behavioral antecedents, perception mechanisms, managerial choice, innovation-process parameters, and economic outcomes. Financial and non-financial indicators for empirical assessment are outlined. Originality. The originality consists in integrating individual, group, and organizational behavioral levels with the sequential stages of enterprise innovation. The proposed model distinguishes direct financial consequences from indirect effects related to organizational learning, managerial routines, knowledge accumulation, and future decision quality. Conclusion. Behavioral analysis should complement rather than replace conventional economic evaluation of innovation projects. Enterprises are advised to use reference-class forecasting, independent preliminary assessment, premortem analysis, anonymous initial voting, milestone reviews, and pre-defined project termination criteria. Further research should empirically test the model in capital-intensive industries, particularly oil and gas enterprises.
DEVELOPMENT OF A MODEL FOR ENTERPRISE’S INNOVATION ACTIVITY MANAGEMENT SYSTEM, ACCOUNTING THE INNOVATION ACTIVITY LEVEL
Introduction. Innovation in today’s knowledge-based economy is a key factor in the competitiveness of enterprises, and its effectiveness is determined by the presence of a comprehensive management system. Fragmented management decisions reduce effectiveness; therefore, a conceptual management model that ensures the alignment of strategic objectives, resources, and innovation development processes takes on particular importance. Purpose. The purpose of this study is to provide a theoretical rationale for and develop a conceptual model of a system for managing an enterprise’s innovation activities, with the aim of enhancing the effectiveness of its innovation efforts and ensuring its strategic development. Results. A conceptual model of an innovation management system has been developed, taking into account the level of an enterprise’s innovation activity. This model is based on the interaction of management subjects and objects, business processes, management functions, and factors of the external and internal environments that determine the conditions for the enterprise’s innovative development. The key objects of innovation activity management have been identified, the comprehensive development of which forms the basis for effective innovation progress. A systematization of business processes and management procedures has been proposed, aimed at transforming innovative ideas into practical innovations and ensuring the effective use of the enterprise’s resource and intellectual potential. It has been established that the integration of mechanisms for knowledge management, the development of inter-organizational cooperation, and the replenishment of innovation resources enhances the innovative activity of enterprises in various industries and increases the efficiency of their intellectual potential. Originality. The novelty of the study lies in the development of a conceptual model of a system for managing an enterprise’s innovation activities as a multilevel integrated structure that combines strategic, organizational, resource, and process components, taking into account the level of innovation activity. Conclusion. As a result of the study, the theoretical and methodological foundations for developing a system for managing an enterprise’s innovation activities, taking into account its level of innovation activity have been further refined. The study justifies the approach of viewing innovation activities as a complex, multilevel system determined by the interaction of strategic, organizational, resource-based, and process-based management components. A conceptual model of an enterprise’s innovation management system is proposed, within which key objects of managerial influence are identified, including knowledge, innovative ideas, inter-organizational relationships, resources, innovation processes, and innovation activity. It is demonstrated that the effectiveness of an enterprise’s innovative development is largely determined by the efficiency of organizational mechanisms for generating, selecting, and implementing innovative ideas, as well as by the level of inter-organizational cooperation, which contributes to expanding the resource and knowledge base of innovative activity. The importance of applying a process-based approach to managing innovation activities is substantiated; this approach involves identifying key business processes, establishing control parameters for their operation, and utilizing appropriate management tools. It has been determined that a comprehensive consideration of internal and external factors affecting an enterprise’s operations creates the conditions for enhancing the adaptability of the innovation management system to the conditions of a dynamic competitive environment. Implementation of the proposed model will contribute to improving the effectiveness of management decisions in the field of innovation development, stimulating enterprises’ innovation activity, and strengthening their strategic competitive positions.
CURRENT STATUS AND TRENDS IN THE INNOVATIVE DEVELOPMENT OF AGRICULTURAL ENTREPRENEURSHIP IN THE CONTEXT OF THE DIGITALIZATION OF THE ECONOMY
Introduction. The current development of agricultural entrepreneurship in Ukraine is taking place against the backdrop of the economy’s digitalization, which necessitates a rethinking of traditional approaches to organizing production, managing resources, marketing products, and ensuring the competitiveness of enterprises. It has been established that digital technologies are gradually becoming one of the key drivers of innovative development in the agricultural sector, as they contribute to increased productivity, cost optimization, improved management decisions, and strengthened market positions for agricultural enterprises. At the same time, the main challenges remain the uneven pace of digital development, financial and human resource constraints, the insufficient level of digital maturity among small and medium-sized producers, and the fragmented implementation of digital solutions. Purpose. The purpose of this article is to examine the current state and trends in the innovative development of agribusiness in Ukraine amid the digitalization of the economy and to determine the impact of digital technologies on the efficiency and competitiveness of agricultural enterprises. Results. This study analyzes structural changes in Ukraine’s agricultural sector from 2019 to 2025. A decline in the number of agricultural businesses was observed, from 88,100 in 2019 to 70,500 in 2025, indicating an intensification of consolidation processes and the optimization of the sector’s business structure. At the same time, the share of family farms increased from 37.7% to 41.3%, confirming that they continue to play a role as a flexible form of agricultural business organization. It has been established that, against the backdrop of structural changes, the performance of agricultural enterprises has improved: product sales increased from 560.4 billion UAH in 2019 to 1,040.0 billion UAH in 2025, and labor productivity rose from 690 to 1,100 thousand UAH per employee. A positive trend in the adoption of digital technologies has been identified: the share of enterprises using specific digital solutions rose from 18% in 2019 to 52% in 2025. The most widely used digital tools are GPS monitoring of equipment and land resources, ERP/CRM systems, digital sales channels, and precision farming technologies. Originality. The scientific novelty of this study lies in its synthesis of the current state and trends in the innovative development of Ukraine’s agribusiness in the context of economic digitalization, based on a combination of structural, performance, and technological indicators. The study substantiates the interconnection between the digitalization of the agricultural sector, improvements in enterprise performance, and the development of their competitive advantages. Unlike approaches that view digitalization primarily as a technological process, this article defines it as a comprehensive factor in innovative development that encompasses the production, management, logistics, and marketing processes of agricultural enterprises. Conclusion. It has been established that the current state of agricultural entrepreneurship in Ukraine, in the context of the economy’s digitalization, is transitional in nature. On the one hand, the agricultural sector retains significant economic importance and demonstrates growing operational efficiency among enterprises. On the other hand, the uneven adoption of digital technologies, financial and human resource constraints, as well as differences in the level of digital maturity among agricultural enterprises, are hindering the sector’s full-scale innovative development. It has been demonstrated that digital innovations positively impact the efficiency and competitiveness of agricultural enterprises by optimizing production, management, logistics, and marketing processes; reducing costs; increasing labor productivity; improving resource management; and strengthening market positions. Future research should focus on refining methodological approaches to assessing the digital maturity of agricultural enterprises, studying the impact of specific digital technologies on the financial and economic outcomes of their operations, and developing practical mechanisms to accelerate the digital transformation of small and medium-sized agricultural enterprises.
CONCEPTUAL FOUNDATIONS OF ADAPTIVE MANAGEMENT OF AGRICULTURAL ENTERPRISE DEVELOPMENT IN AN ENVIRONMENT OF RISK AND UNCERTAINTY
Introduction. The current development of agricultural enterprises in Ukraine is taking place amid increasing risks and uncertainty, which necessitates a reevaluation of traditional approaches to managing their operations and development. It has been established that natural and climatic, production, financial and economic, market, logistical, human resources, investment, and institutional risks significantly complicate the process of making management decisions, planning activities, and ensuring the stability of agricultural enterprises. Under these conditions, adaptive management is gradually emerging as one of the key approaches to ensuring the sustainability, flexibility, and competitiveness of entities in the agricultural sector. At the same time, challenges remain, including the lack of a fully developed, integrated system of adaptive management; limited resources; uneven financial stability among enterprises of different sizes; and a tendency to react to risks on a case-by-case basis rather than identifying, assessing, and incorporating them into development strategies in advance. Purpose. The purpose of this article is to justify the conceptual foundations of adaptive management of agricultural enterprises’ development in conditions of risk and uncertainty, as well as to define its role in ensuring the sustainability, flexibility, and competitiveness of entities in the agricultural sector. Results. This article explores the essence of adaptive management in the development of agricultural enterprises as a system of flexible management decisions, methods, and tools aimed at the timely identification of changes in the external and internal environments, risk assessment, adjustment of strategic and tactical goals, and maintenance of the enterprise’s sustainable operation. It identifies the main risks and factors of uncertainty affecting the development of agricultural enterprises, including natural and climatic, production-related, financial and economic, market-related, logistical, human resources, investment, and institutional factors. The principles of adaptive management have been summarized, including systematicity, flexibility, risk orientation, a preventive approach, information-based decision-making, resource balance, and strategic focus. The tools for the practical implementation of the adaptive approach are identified, including environmental monitoring, risk identification and assessment, scenario planning, business diversification, financial reserves, risk insurance, resource optimization, and adjustment of the development strategy. The financial performance of Ukrainian agricultural enterprises of various sizes in 2019, 2022, and 2025 was analyzed. It was found that large enterprises demonstrate a higher level of financial stability and adaptability, while medium, small, and micro-enterprises remain more vulnerable to crisis conditions, resource constraints, and instability in the external environment. Originality. The scientific novelty of this study lies in the generalization of the conceptual foundations of adaptive management of agricultural enterprises’ development under conditions of risk and uncertainty, based on a combination of theoretical principles regarding the nature, principles, and tools of adaptive management with an analysis of the financial performance of enterprises of various sizes. The interrelationship between the level of financial stability of agricultural enterprises, their adaptive capacity, and the need to apply differentiated management approaches is substantiated. Unlike approaches in which adaptive management is viewed primarily as a reaction to specific risks, this article defines it as a holistic system for managing development that combines environmental monitoring, risk assessment, the selection of a flexible strategy, the implementation of management decisions, and their subsequent adjustment. Conclusion. It has been established that adaptive management is a necessary condition for ensuring the sustainable development of agricultural enterprises in the face of risks and uncertainty. It has been demonstrated that its application makes it possible to increase the flexibility of management decisions, reduce the negative impact of external and internal threats, ensure the rational use of resources, maintain financial and organizational stability, and create the conditions for enhancing the competitiveness of enterprises. It is argued that an adaptive approach must take into account the differences between large, medium, small, and micro-enterprises in terms of resource availability, financial stability, and managerial capacity. Future research should focus on developing methodological approaches to assessing the level of adaptability of agricultural enterprises, defining criteria for their adaptive capacity, and establishing a practical mechanism for adaptive management of agricultural enterprise development in conditions of risk and uncertainty.
DEVELOPMENT OF THE STATE SUPPORT SYSTEM FOR THE POPULATION AMID THE TRANSFORMATION OF UKRAINE’S SOCIAL POLICY
Introduction. The current transformation of Ukraine’s social policy is taking place amid military challenges, economic instability, growing social risks, and an increasing need among the population for government support. It has been established that the system of state support for the population is characterized by a number of problems, including insufficient targeting of certain types of assistance, fragmented institutional coordination, limited financial resources, unequal access to social services, complex administrative procedures, and the digital divide. This reduces the effectiveness of social policy and limits its ability to respond promptly to current socioeconomic challenges. In this regard, there is a growing need to develop the system of state support for the population, aimed at improving its targeting, effectiveness, accessibility, and adaptability. Purpose. The purpose of this study is to analyze the current state of affairs and identify directions for the development of the system of state support for the population amid the transformation of Ukraine’s social policy. Results. This article analyzes the current state of the system of state support for the population in Ukraine for 2019-2025. It finds an increase in the volume of financial support for social protection and an expansion of state support coverage for socially vulnerable groups from 61% to 76%. The article substantiates the positive trend toward increasing the targeting of social assistance from 54% to 68%, as well as the growth in the share of social benefits provided electronically, from 28% to 70%. The main problems and constraints hindering the effective functioning of the state support system for the population have been identified, including limited financial resources, insufficient targeting of certain types of assistance, fragmented institutional coordination, complex administrative procedures, uneven access to social services in communities, and the digital divide. Priority areas for the development of the state social support system have been identified, including improving the targeting of assistance, modernizing financial support mechanisms, digitizing support delivery procedures, strengthening institutional coordination, developing social services in communities, and establishing an adaptive model of social policy. Originality. This paper justifies a comprehensive approach to developing the system of state support for the population amid the transformation of Ukraine’s social policy, which–unlike a piecemeal consideration of individual social assistance instruments–envisages a combination of financial, institutional, organizational, digital, and social components. Priority areas for modernizing the system of state support for the population are proposed, aimed at improving the targeting, effectiveness, and accessibility of social services, as well as the adaptability of social policy to contemporary challenges. Conclusion. It has been established that the further development of the system of state support for the population in Ukraine requires a transition from a predominantly compensatory and fragmented model to a more targeted, effective, accessible, and adaptive social policy system. It has been demonstrated that the effectiveness of state support for the population depends not only on the volume of budgetary funding but also on the quality of institutional interaction, the level of targeting of social assistance, the digitization of procedures, and the accessibility of social services in local communities. Future research should focus on refining methodological approaches to evaluating the effectiveness of the state social support system, developing tools to improve the targeting of social assistance, and creating adaptive models of social policy in the context of wartime and postwar challenges.
CURRENT STATUS AND PRIORITIES FOR THE DEVELOPMENT OF THE SOCIO-ECONOMIC MECHANISM FOR STATE SUPPORT OF THE POPULATION IN UKRAINE
Introduction. The current transformation of Ukraine’s social policy is taking place amid military challenges, economic instability, growing social risks, and an increasing need among the population for government support. It has been established that the current socioeconomic mechanism for state support of the population is characterized by a number of problems, including the insufficient targeting of certain assistance tools, fragmented institutional coordination, limited financial resources, unequal access to social services, and complex administrative procedures. This reduces the effectiveness of social policy and limits its ability to respond promptly to current socioeconomic challenges. In this regard, there is a growing need to improve the socioeconomic mechanism for state support of the population, aimed at enhancing its targeting, effectiveness, digital accessibility, and impact on the socioeconomic resilience of households. Purpose. The purpose of this study is to analyze the current state of affairs and justify the priorities for developing the socioeconomic mechanism of state support for the population in Ukraine amid the transformation of social policy. Results. This study analyzes the current state of the socioeconomic mechanism for state support of the population in Ukraine for 2019-2025. It found an increase in the volume of financial support for social protection and an expansion of state support coverage for socially vulnerable groups from 61% to 76%. It has been determined that the system of state support for the population has a significant impact on the socioeconomic stability of households, as it provides partial compensation for income losses, supports a basic level of consumption, and reduces social vulnerability. The positive trend toward increasing the targeting of state social assistance from 54% to 68% and the rise in the share of social benefits provided electronically from 28% to 70% has been substantiated. At the same time, problems have been identified that limit the effectiveness of the state support mechanism for the population, including unequal access to social services, fragmented institutional coordination, the complexity of certain administrative procedures, and the persistence of significant social vulnerability among households. Priorities for the development of the socioeconomic mechanism for state support of the population have been identified, including improving the targeting of social assistance, modernizing financial support, digitizing social support procedures, strengthening institutional coordination, and developing social services in communities. Originality. A comprehensive approach to the development of a socioeconomic mechanism for state support of the population in Ukraine is justified; unlike a fragmented consideration of individual social assistance instruments, this approach involves combining financial, institutional, organizational, digital, and social components. Priority areas for modernizing the mechanism of state support for the population are proposed, aimed at improving the targeting, effectiveness, and accessibility of social services and strengthening the socioeconomic resilience of households. Conclusion. It has been established that the further development of the socioeconomic mechanism for state support of the population in Ukraine requires a transition from a predominantly compensatory model of support to a more targeted, effective, and adaptive social policy system. It has been demonstrated that the effectiveness of state support for the population depends not only on the volume of budgetary funding but also on the level of targeting of social assistance, the quality of institutional interaction, the digitization of procedures, and the accessibility of social services in local communities. Future research should focus on refining methodological approaches to evaluating the effectiveness of state support for the population, developing indicators of households’ socioeconomic resilience, and creating models for the financial and institutional framework of social support in the context of wartime and postwar challenges.
A HYBRID NEURO-FUZZY MODEL FOR ASSESSING BANK BORROWER CREDITWORTHINESS
Introduction. In the context of growing macroeconomic instability, digital transformation, and increasing uncertainty in financial markets, the problem of ensuring the reliability of lending decisions and minimizing credit risk has become particularly relevant. Traditional approaches to assessing borrower creditworthiness are largely based on statistical and scoring methods that require significant volumes of historical data and often fail to account for the uncertainty, nonlinearity, and qualitative characteristics inherent in borrowers’ behavior. Under such conditions, the application of intelligent decision-support methods based on fuzzy logic and artificial intelligence technologies becomes increasingly important. Purpose. The purpose of this study is to analyze the peculiarities of applying fuzzy approaches to borrower creditworthiness assessment and to develop a hybrid neuro-fuzzy model based on the Mamdani algorithm and the Adaptive Neuro-Fuzzy Inference System (ANFIS). The proposed model is aimed at improving the accuracy and interpretability of credit risk assessment by integrating quantitative and qualitative borrower characteristics into a unified decision-support framework. Results. The study proposes a two-level hybrid neuro-fuzzy model for assessing bank borrower creditworthiness. At the first level, individual indicators characterizing the borrower's social status, financial condition, debt servicing quality, and lending conditions are aggregated into corresponding sub-indices using the Mamdani fuzzy inference algorithm. At the second level, the obtained sub-indices are integrated into a single creditworthiness indicator using ANFIS, which enables the automatic adjustment of membership functions and identification of nonlinear dependencies between factors. The proposed model is characterized by a hierarchical structure and a high degree of adaptability, allowing the composition of input variables to be modified depending on the type of loan product, including mortgage, consumer, and automobile lending. The architecture of the model was tested using synthetically generated datasets comprising 500 conditional borrowers. The results demonstrated that the implementation of ANFIS at the aggregation stage reduced the root mean square error by 42.6% and decreased the mean absolute percentage error from 11.4% to 6.2% compared with the classical expert-based Mamdani system. The developed approach allows simultaneous consideration of quantitative and qualitative borrower characteristics, eliminates rigid threshold limitations of traditional scoring methods, and provides a transparent interpretation of the obtained results. In addition, the model is capable of identifying compensation effects among individual factors and adapting to changes in the external economic environment. Conclusions. The findings confirm the effectiveness of applying hybrid neuro-fuzzy approaches to borrower creditworthiness assessment under conditions of uncertainty and incomplete information. The proposed model combines the interpretability of expert fuzzy systems with the predictive capabilities of adaptive neuro-fuzzy technologies, thereby improving the quality of credit decision-making and enhancing the efficiency of bank credit risk management systems. The practical implementation of the developed model can contribute to reducing the share of non-performing loans and increasing the resilience of banking institutions to macroeconomic shocks. Future research should focus on validating the model using real banking data and comparing its performance with modern machine learning methods, including XGBoost, Random Forest, and deep neural networks.
BANCASSURANCE AS A DIRECTION OF THE INTEGRATION OF BANKING AND INSURANCE BUSINESS IN UKRAINE
Introduction. The development of Ukraine’s financial market under martial law is accompanied by structural transformations in the banking and insurance sectors, highlighting the need to improve the mechanisms of their interaction. One of the most promising areas of financial sector integration is the bancassurance model, which contributes to the expansion of financial services, enhances their accessibility, and strengthens the financial stability of market participants. Purpose. The purpose of this study is to analyze the current state of bancassurance development in Ukraine, identify the specific features of cooperation between banks and insurance companies under martial law, and substantiate перспективive directions for improving integration processes based on European experience. Methods. The study employs the methods of scientific generalization, comparative and statistical analysis, a systems approach, graphical data interpretation, as well as the methods of induction, deduction, synthesis, and logical generalization. The information base comprises statistical data provided by the National Bank of Ukraine, regulatory and legal acts, and the findings of domestic and foreign researchers. Results. Scientific approaches to the interpretation of the essence of bancassurance are generalized, and its role as a form of integration between the banking and insurance businesses is defined. The dynamics of the banking and insurance sectors in Ukraine are analyzed, and the specific features of their functioning under martial law and digital transformation are identified. The main trends in the development of bancassurance, including the digitalization of financial services, the integration of insurance products into banking services, and the expansion of remote customer service channels, are determined. The possibilities of adapting European experience to improve the bancassurance model in Ukraine are substantiated. Originality. The scientific novelty of the study lies in substantiating the current development trends of bancassurance under martial law and identifying priority areas for the integration of the banking and insurance businesses, taking into account the digital transformation of the financial market and European approaches to the organization of bancassurance. Conclusion. The study proves that the development of bancassurance is an important factor in improving the efficiency of Ukraine’s financial market. It is proposed to intensify the digital integration of banking and insurance services, improve the regulatory framework, expand the range of insurance products considering wartime risks, and adapt best European practices to national conditions. The implementation of these measures will contribute to strengthening the financial stability and competitiveness of financial institutions.
FINTECH ECOSYSTEM OF UKRAINE IN THE EUROPEAN CONTEXT
Introduction. The rapid development of financial technologies (FinTech) is transforming the financial sector through the expansion of digital payment services, open banking, artificial intelligence, and crypto-assets. While the European Union has established a comprehensive regulatory framework for digital finance, Ukraine continues to adapt its legislation to European standards. Therefore, assessing the Ukrainian FinTech ecosystem in the European context is essential for identifying regulatory gaps and substantiating directions for its integration into the European digital financial space. Purpose. The purpose of the article is to investigate the current state of the Ukrainian FinTech ecosystem in the European context, identify the key features of its regulatory environment, and substantiate strategic directions for its harmonization with European Union standards. Results. The current state of the Ukrainian FinTech ecosystem in the European context is assessed through a comparative analysis of its market structure, regulatory environment, and integration potential. The structural characteristics of the Ukrainian FinTech market are identified based on the distribution of companies across the main functional segments, confirming the dominance of technological infrastructure and digital payment services. The key technological trends of the ecosystem are analyzed, including the widespread use of application programming interfaces (API), artificial intelligence, cloud technologies, and chatbot solutions. A comparative analysis of the Ukrainian FinTech ecosystem with selected European countries is conducted using indicators of the level of financial services digitalization, the number of FinTech companies, regulatory instruments, and the degree of European integration. The results demonstrate that Ukraine possesses a dynamic and diversified FinTech ecosystem with considerable innovative potential; however, its regulatory framework remains only partially aligned with the European Union acquis. The regulatory approaches of the European Union and Ukraine are compared with regard to the implementation of MiCA, DORA, PSD2/PSD3, open banking, regulatory sandboxes, and digital supervisory technologies. Based on the identified regulatory gaps, strategic directions for harmonizing the Ukrainian FinTech ecosystem with European standards are substantiated, including legislative approximation, institutional development, enhancement of digital financial infrastructure, strengthening digital operational resilience, promotion of innovation, and deeper integration into the European digital financial market. Conclusion. The study confirms that the Ukrainian FinTech ecosystem is undergoing active institutional and technological development, with key strengths including a diversified market structure, a high concentration of technology-oriented companies, and the rapid expansion of digital financial services. Comparative analysis shows that the main differences between Ukraine and European countries are related primarily to the regulatory environment rather than technological capacity. Although Ukraine has made significant progress in reforming financial legislation, further harmonization with the European Union acquis remains necessary, particularly in the areas of crypto-assets, digital operational resilience, open banking, and digital supervision. The proposed strategic directions for harmonization will strengthen the institutional capacity and international competitiveness of the Ukrainian FinTech ecosystem and support its integration into the European digital financial space.
ENVIRONMENTAL SUSTAINABILITY AS A DETERMINANT OF THE ECONOMIC EFFICIENCY OF RATIONAL LAND USE
The purpose of the study is to examine and theoretically analyze the organization of the land-use system in the agricultural sector from an ecological-economic perspective, as well as to develop conceptual foundations for the transition to environmentally sustainable management. It is proven that modern land use is a multidimensional issue, and the causes of environmental conflicts stem from structural shortcomings in the economic management system, inefficient technologies, and the lack of effective institutional incentives. Two complementary models for ensuring environmental sustainability ‑ the territorial model and the component-based model were identified, and their functional objectives were specified. The paper justifies the need to integrate environmental standards into the land resource management system, which involves the development of territorial and functional models for ensuring sustainability. A concept for adaptive measures was proposed that combines environmental regulations, institutional tools, and information and monitoring systems. It was shown that implementing such a model creates the conditions for maintaining soil productivity and increasing the efficiency of agricultural production in the long term.
INNOVATIVE TOOLS FOR ADAPTIVE MANAGEMENT OF AGRICULTURAL ENTERPRISE DEVELOPMENT IN A CLIMATE OF UNCERTAINTY
Introduction. The current development of agricultural enterprises in Ukraine is taking place amid uncertainty, an unstable market environment, and increasing production, financial, logistical, natural and climatic, and managerial risks. It has been established that traditional management methods do not always ensure an adequate level of flexibility, responsiveness, and the ability of enterprises to adapt to changes in the external environment. Consequently, there is a growing need for innovative adaptive management tools that combine digital, analytical, financial, organizational, and risk-oriented instruments and are aimed at enhancing the resilience, adaptability, and competitiveness of agricultural enterprises. Purpose. The purpose of this article is to justify an innovative set of tools for adaptive management of agricultural enterprises’ development under conditions of uncertainty and to determine its role in enhancing the resilience, flexibility, and competitiveness of entities in the agricultural sector. Results. This article explores the essence of innovative tools for adaptive management as a set of modern methods, technologies, management decisions, and practical measures that ensure a timely response to changes in the external environment, risk assessment, adjustment of development directions, and maintenance of stability in the economic activities of agricultural enterprises. The main groups of innovative adaptive management tools are identified, including digital, analytical, financial, organizational, and risk-oriented tools. It is argued that digital tools provide rapid access to up-to-date information; analytical tools improve forecasting and scenario planning; financial tools support liquidity and financial stability; organizational tools increase the flexibility of internal processes; and risk-oriented tools facilitate the timely identification of threats and the minimization of their negative impact. The dynamics of the use of innovative tools for adaptive management of agricultural enterprises in 2019-2025 were analyzed. An increase in the level of use of digital management tools from 18% to 55%, analytical tools from 14% to 47%, financial tools from 30% to 52%, organizational tools – from 24% to 56%, and risk-oriented tools – from 16% to 51%. Originality. The scientific novelty of this study lies in the justification of a comprehensive approach to developing a set of innovative tools for the adaptive management of agricultural enterprises’ development under conditions of uncertainty; unlike the piecemeal use of individual management tools, this approach involves combining digital, analytical, financial, organizational, and risk-oriented tools. The main groups of innovative tools have been systematized according to their areas of practical application, and their impact on enhancing the adaptive capacity, resilience, and competitiveness of agricultural enterprises has been identified. Conclusion. It has been established that innovative adaptive management tools are an important prerequisite for ensuring the sustainable development of agricultural enterprises in conditions of uncertainty. It has been demonstrated that their comprehensive use facilitates the transition of enterprises from ad hoc responses to risks to systematic development management, improves the timeliness and quality of management decisions, ensures the flexibility of internal processes, supports financial stability, and creates the conditions for enhancing competitiveness. Future research should focus on developing methodological approaches to assessing the level of utilization of innovative adaptive management tools, defining criteria for the adaptive capacity of agricultural enterprises, and creating a practical model for implementing innovative tools that takes into account the risks and operational characteristics of enterprises of various sizes.
DIGITALIZATION OF PUBLIC SECTOR ACCOUNTING AND ANALYTICAL SUPPORT: CURRENT CHALLENGES AND DEVELOPMENT PROSPECTS
Introduction. The article examines the current state and challenges of the digitalization of accounting and analytical support for the public sector in the context of the development of the digital economy and the reform of the public finance management system. It is substantiated that accounting, in particular financial accounting, is a basic component of information support for the activities of the public sector. Purpose. The purpose of the article is to identify promising directions for the digitalization of accounting and analytical support for the public sector, and to define the necessary prerequisites for building an effective digital accounting system by considering the specific features of financial accounting organization. Methods. The role of modern digital technologies in the transformation of public sector accounting processes was analyzed to find how the implementation of digital solutions contributes to increasing the efficiency of financial information processing, reducing the risk of errors, strengthening control over the use of budget funds, and increasing the transparency of financial management. Results. The main problems in the digital transformation of accounting and analytical support for the public sector of Ukraine are identified, including the use of outdated information systems, insufficient integration, limited financial support for digital reforms, a shortage of specialists with relevant digital competencies, and the growth of cyber threats. A conceptual model of the digitalization of accounting and analytical support for the public sector is proposed, which integrates financial information, modern digital tools, and automated accounting and analytical processes to improve the efficiency of management decision-making. Originality. The study focuses on the specific features of financial accounting in the public sector as a prerequisite for digital systems, and emphasizes the need to harmonize the national accounting system with European public sector accounting standards (EPSAS), which will increase the comparability of financial reporting, transparency, and trust in the public finance management system. Conclusion. It is determined that the further development of digitalization of the public sector should be aimed at creating a single digital information environment, improving the regulatory framework, strengthening cybersecurity, developing digital competencies of employees, and introducing innovative technologies into the public finance management system.
STRATEGIC DIRECTIONS OF ORGANIZATIONAL AND ECONOMIC SUPPORT FOR SUSTAINABLE DEVELOPMENT OF THE AGRICULTURAL SECTOR IN THE REGIONS OF UKRAINE
Introduction. The increasing impact of economic instability, regional disparities, and war-related challenges has heightened the importance of ensuring the sustainable development of Ukraine’s agricultural sector and strengthening the resilience of regional agricultural systems. Under these conditions, particular importance is attached to the development of organizational and economic mechanisms capable of accounting for regional differences and supporting the adaptation of agricultural production to current challenges. Purpose. The purpose of the study is to examine the current state and regional characteristics of sustainable development of Ukraine’s agricultural sector, identify the key economic, environmental, social, institutional, financial, technological, and security factors affecting its development, and substantiate strategic directions of organizational and economic support at the regional level. Methods. The study employs comparative, systemic, structural-logical, statistical, and analytical methods, as well as methods of generalization and regional comparison. These methods are used to assess the dynamics of agricultural production, identify regional disparities, determine the factors influencing sustainable development, and substantiate differentiated strategic approaches to the development of regional agricultural systems. Results. The findings demonstrate significant regional differences in the dynamics and development potential of Ukraine’s agricultural sector under the influence of economic instability and war-related challenges. The main factors determining sustainable agricultural development are identified, including production and resource potential, infrastructure, investment capacity, human capital, institutional support, technological development, and security conditions. Regional characteristics of agricultural development are substantiated, taking into account differences between relatively stable, highly specialized, western, southern, and eastern regions. Strategic directions of organizational and economic support are proposed, including economic development, environmental sustainability, social development, institutional support, financial and economic provision, digitalization, and innovation. Originality. The scientific novelty lies in substantiating a differentiated approach to the organizational and economic support of sustainable agricultural development, which integrates regional production, resource, infrastructure, institutional, financial, technological, and security characteristics into the formation of strategic development priorities. The proposed approach allows the general priorities of agricultural policy to be combined with mechanisms adapted to the specific conditions and development potential of individual regions. Conclusion. It is proved that ensuring the sustainable development of Ukraine’s agricultural sector requires the combination of national strategic priorities with region-specific organizational and economic instruments. For regions with preserved production potential, priority should be given to investment, processing, technological modernization, and value-added creation, while war-affected territories require a focus on infrastructure restoration, demining, financial support, and the recovery of production capacity. The implementation of differentiated development mechanisms can contribute to increasing agricultural competitiveness, improving resource efficiency, supporting rural areas, and strengthening the resilience of regional agricultural systems under current and post-war challenges.