THE OPTIMIZATION OF COMPETITIVE ADVANTAGES OF BUSINESS ENTITIES ACCORDING TO THE CRITERIA OF ECO-EFFICIENCY OF PRODUCTION SYSTEMS
The main approaches to optimizing the competitive advantages of economic entities in Ukraine in terms of implementing the main provisions of the sustainable development concept, taking into account the criterion of environmental efficiency of these processes have been considered. The criterion of eco-efficiency has been recognized as a key one both at the present stage of formation and development of the domestic market of environmentally-friendly commodities and in the long run. The dynamics and main directions of the processes of the greening the functioning of economic entities by industry have been studied. The mechanism for elaborating the strategy of economic entities development for the production and sale of environmentally-friendly commodities (provision of relevant services), a procedure and algorithm for certification of economic entities by the criterion of environmental efficiency of domestic production systems in accordance with international standards have been conceived.
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