DEVELOPMENT STRATEGY OF TOURISM AND HOTEL AND RESTAURANT BUSINESS IN THE CONDITIONS OF GLOBALIZATION

Main Article Content

Valentina Petrivna SAMODAY
Alyona Yoriivna SAHNO

Abstract

Introduction. At the present stage of the updated strategic role of business tourism, hotel and restaurant business in the context of globalization.

Purpose. The main purpose is to examine the economic development strategy of tourist companies, hotel and restaurant business in the context of globalization and ways to study basic cash flow in the tourism industry in Ukraine.

Methods. This article analyzes the strategies, depending on the purpose and experience of the hotel and restaurant chains. The method used in the comparison characteristics of areas of capital investment by economic activity in 2015. 

Results. In the study we submitted a detailed classification of strategies, depending on the purpose and experience of the hotel and restaurant chains in the current development.

Originality. This paper classification was made strategies of international hotel and restaurant chains under conditions of globalization.

Conclusion. In a globalized world economy is competition between different countries and regions and enhance investment attractiveness rating increase and improve the image of enterprises through the development of hotel and restaurant business. Formation of the mission and strategic directions allows management to review aspects of hotel and restaurant facilities to assess their potential and prospects of solving existing problems. In turn composed Balanced Scorecard makes it possible to achieve the objectives, so that all options aimed at the implementation of a single strategy.

Article Details

Section
Статті
Author Biographies

Valentina Petrivna SAMODAY, Sumy State Pedagogical University named after Makarenko, Ukraine

PhD (Economics), assistant professor

turyzmoznavstva, sports and humanities and economics

Alyona Yoriivna SAHNO, Sumy State Pedagogical University named after Makarenko, Ukraine

3rd year student, specialty "Tourism"

References

Agafonova L. G., Agafonova O.E. (2002). Tourism, hotel and restaurant business: pricing, competition, government regulation. Kyiv : Knowledge of Ukraine ( in Ukr.)

Zaitseva V.M. (2012). Current problems and prospects of tourism and hotel and restaurant business in the Zaporozhye region. Zaporozhye : LLC "Lips" LTD ( in Ukr.)

Kuklina T. S. Competitiveness of hotel services. Ukraina – Bolgaria, Evropeiskiy Soyuz: sovremennoe sostoyanie i perspektivyi (Ukraine – Bulgaria – European Union: modern status and prospects). The 2nd International Conference., Abstracts of Paper. Kherson. 2013. (in Rus.)

Malska M. P., Pandyak I. G. (2012). Hotel business: theory and practice. Kyiv: Centre of educational literature ( in Ukr.)

Munin G. B. (2003). Features and directions of hotel financial and operational analysis business improvement. Formuvannya rinkovih vidnosin v Ukraini ( The formation market relations in Ukraine), 10, 108-113 ( in Ukr.)

Nezdoyminov S.G. (2009). Tourism as a factor of regional development : methodological aspect and practical experience. Odesa: Astroprint ( in Ukr.)

State Statistics Service of Ukraine. Retrieved from http://www.zt.ukrstat.gov. ua / StatInfo / kapinvest / invest.htm ( in Ukr.)

Capital investment by the types of economic activities for January-December 2015. Retrieved from http://www.zt.ukrstat.gov. Ua ( in Ukr.)