PRICE POLICY IN THE MANAGEMENT OF PROFIT AGRICULTURAL ENTERPRISES
Main Article Content
Abstract
Introduction. The acute problem need, to develop enterprise pricing, adequate to modern conditions due on the one hand , the development of new forms and methods of management , and the second - the need to create organizational and economic conditions for the process of pricing in agriculture.
Purpose. There is a need in the scientific substantiation of measures of price policy of agricultural enterprises, the implementation of which, given the current and projected market conditions, should be aimed both at optimizing production costs and to establish a significant control over the pricing.
Results. Price is one of the instruments of income distribution and increasing the efficiency of agricultural production. Pricing policy - an important element of enterprise policy , reflecting the peculiarities of its market strategy. Price is a factor that is important for consumers of agricultural products. It helps establish any relationship between farm and customers and helps create some of his views, which may affect its future development. Price is the biggest weapon in the fight against competitors in the food market. In agriculture, prices are important for a system of prices for consumer goods manufactured from agricultural raw materials. Pricing for agricultural products can not only develop under the laws of market economy. Therefore, enterprises can be applied pricing following methods :
1. cost method;
2. The method is based on a target rate of return;
3. The method of pricing based on the perceived value of the goods due to specific approaches to the market;
4. Selection of prices based on the current price directs activities of companies pricing above does not own costs and the market situation , the pricing of competing firms;
5. Set a price based auction.
Conclusion. Important problem in forming an effective model price is scientific justification size standard costs, which are formed according to the production technology and the changing input prices. In production, except for logistical expenses and remuneration involved assets consisting of fixed and working capital, capital, land, which together have advanced capital. As a key agricultural production in market conditions is an effective activity, the manufacturer shall receive no less than in other industries, the average for the economy rate of return on the functioning of the production unit of capital, together with the value of the land.
Article Details
The authors published in this journal agree with following conditions:
1. The authors reserve to themselves the right to the authorship of their works and transfer the right of their first publication to the journal on the terms of Creatіve Common Attrіbutіon Lіcense which allows to freely extend to other persons the published work with an obligatory reference to the authors of the original work and its first publication in this journal.
2. The authors have the right to complete independent additional agreements concerning the not exclusive distribution of their work in the form in which it was published in this journal (for example, to place the work in the electronic storehouse of an establishment or to publish as a monograph component), under the condition of the preservation of the reference to the first publication of the work in this journal.
3. The journal’s policy allows and encourage the authors to place their manuscripts into the Internet (for example, in depositories of establishments or on personal web-sites) either before submitting of the manuscript for publication or during its editorial processing as it assists the occurrence of a productive scientific discussion and positively affects the efficiency and dynamics of citing of the published work.
AGREEMENT
ABOUT TRANSMISSION OF COPYRIGHT
I, the author of the article / We, the authors of the manuscript _______________________________________________________________________
in case of its acceptance for publication, we transfer the following rights to the founders and editorial boards of the scientific publication "BULLETIN OF THE CHERKASY BOHDAN KHMELNYTSKY NATIONAL UNIVERSITY. ECONOMIC SCIENCES. SERIES "ECONOMIC SCIENCES":
1. Publication of this article in Ukrainian (English, Russian, Polish) and distribution of its printed version.
2. Dissemination of the electronic version of the article through any electronic means (placing on the official journal web site, in electronic databases, repositories, etc.).
At the same time we reserve the right without consent of the editorial board and the founders:
1. Use the materials of the article in whole or in part for educational purposes.
2. To use the materials of the article in whole or in part for writing your own theses.
3. Use article materials to prepare abstracts, conference reports, and oral presentations.
4. Post electronic copies of the article (including the final electronic version downloaded from the journal's official website) to:
a. personal web-pecypcax of all authors (web sites, web pages, blogs, etc.);
b. web-pecypcax of the institutions where the authors work (including electronic institutional repositories);
with. non-profit, open-source web-pecypcax (such as arXiv.org).
With this agreement, we also certify that the submitted manuscript meets the following criteria:
1. Does not contain calls for violence, incitement of racial or ethnic enmity, which are disturbing, threatening, shameful, libelous, cruel, indecent, vulgar, etc.
2. Does not infringe the copyrights and intellectual property rights of others or organizations; contains all the references to the cited authors and / or publications envisaged by applicable copyright law, as well as the results and facts used in the article by other authors or organizations.
3. It has not been previously published in other publishers and has not been published in other publications.
4. Does not include materials that are not subject to publication in the open press, in accordance with applicable law.
____________________ ___________________
First name, Last name, signature of the author
"___" __________ 20__
References
Litvinenko, Y. V. (2003). The current pricing policy: a tutorial. K .: AIDP (in Ukr.)
Makarenko, P.M. (2008). Pricing policy as a factor in increasing the profitability of the agricultural production in the WTO (Economy AIC) 5, 44-48 (in Ukr.)
Nebava, M.I. (2011). Economics and organization of production activity (Part 2. Enterprise Economics) Vinnitsa: NTB (in Ukr.)
Prysyazhnyuk, M.V. (2011). The agricultural sector of Ukraine (state and development prospects) K : NNTSIAE (in Ukr.)
Sabluk, P.T. The concept of pricing of agricultural products: Electronic resource – Access: www.library.univ.kiev.ua/ukr/elcat/new/detail. php3?doc_id=1187078
Skull, A.V. (2006). Cost management entities. Part 2. – Kharkov: INZHEK (in Ukr.)
Chechel, A.M. (2001). The need for state regulation of pricing of agricultural products (Economy AIC) 6, 91-96 (in Ukr.)
Shkvarchu, L.A. (2005). Prices and pricing: a tutorial. 3rd ed., Corrected. K .: Condor (in Ukr.)
Shpykulyak, A.G. (2007) Conceptual basis of pricing in terms of agricultural economy : theoretical and methodological aspect (Economy AIC) 2, 107-114 (in Ukr.)