APPLICATION OF INNOVATIVE INTELLECTUAL SYSTEMS DECISION MAKING IN TOURISM
Main Article Content
Abstract
Introduction. The research considers the methodology of modeling innovative intelligent decision-making systems in the tourism economy, which provides an opportunity to solve the problem of overcoming digital gaps, and also provides the basis for improving the efficiency of economic systems of different levels, opening new opportunities for economic growth of tourist indicators in the regions of Ukraine. It is determined that when using the tool of mathematical analysis of economic indicators of the Kohonen neural network, it is possible to group and visualize data in a single plane. Zaporizhzhya region is taken as a base cell, it is classified as an algorithm with the number 1, because we consider it as a region with a tremendous resource potential for the development of domestic tourism. The peculiarity of Kochonen maps is that the cells are located on the map next to them.
Purpose. The aim of the study is to formalize the processes of synthesis of innovative intelligent decision-making systems to improve the efficiency of tourism entities.
Results. The result of the study was the breakdown of regions of Ukraine into centers of similarity of indicators of tourist activity in the main types of providing tourist services with proper determination of the main parameters of impact. The analysis allowed clustering the regions of Ukraine, in which the structure of expenditures of tourist activities is the closest to each other (similar cells are highlighted in color, depending on the structure of costs). The obtained results indicate the possibility of using the results of the research not only in the base region, but also in other regions of Ukraine, where similar conditions for tourist activities are observed. The received information can be used to write a strategy for the development of tourism in the regions of Ukraine and make managerial decisions on the development of tourism destinations.
Originality. An improved methodological approach to the analysis of tourism development at different spatial levels with an emphasis on the regional dimension, providing a systematic distribution of economic, social and cultural indicators, including statistical assessment of tourism potential, analysis of key indicators of tourism in the regions, including the impact on sub objects of different spheres with graphical interpretation of results through Kohonen maps; practical approbation of the offered methodical approaches will promote identification of definition of specialization of development of territories taking into account regional features.
Conclusion. The state of the tourism industry in Ukraine in the context of oblasts has been studied using the tools of mathematical analysis of the Kohonen map. This allowed us to group the regions of Ukraine according to similar parameters, in which the cost structure of tourism entities is closest to the base region. A similar analysis can be conducted in other regions of Ukraine, where similar conditions for tourism are observed. The quality of the analysis will improve significantly if there are more indicators that have numerical or categorical values. The obtained objective information can be used to develop a strategy and make management decisions for the development of the regions of Ukraine. In turn, the experience of organizing domestic tourism in these areas can be used more successfully in Zaporozhye, compared to others.
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References
Introduction. The research considers the methodology of modeling innovative intelligent decision-making systems in the tourism economy, which provides an opportunity to solve the problem of overcoming digital gaps, and also provides the basis for improving the efficiency of economic systems of different levels, opening new opportunities for economic growth of tourist indicators in the regions of Ukraine. It is determined that when using the tool of mathematical analysis of economic indicators of the Kohonen neural network, it is possible to group and visualize data in a single plane. Zaporizhzhya region is taken as a base cell, it is classified as an algorithm with the number 1, because we consider it as a region with a tremendous resource potential for the development of domestic tourism. The peculiarity of Kochonen maps is that the cells are located on the map next to them.
Purpose. The aim of the study is to formalize the processes of synthesis of innovative intelligent decision-making systems to improve the efficiency of tourism entities.
Results. The result of the study was the breakdown of regions of Ukraine into centers of similarity of indicators of tourist activity in the main types of providing tourist services with proper determination of the main parameters of impact. The analysis allowed clustering the regions of Ukraine, in which the structure of expenditures of tourist activities is the closest to each other (similar cells are highlighted in color, depending on the structure of costs). The obtained results indicate the possibility of using the results of the research not only in the base region, but also in other regions of Ukraine, where similar conditions for tourist activities are observed. The received information can be used to write a strategy for the development of tourism in the regions of Ukraine and make managerial decisions on the development of tourism destinations.
Originality. An improved methodological approach to the analysis of tourism development at different spatial levels with an emphasis on the regional dimension, providing a systematic distribution of economic, social and cultural indicators, including statistical assessment of tourism potential, analysis of key indicators of tourism in the regions, including the impact on sub objects of different spheres with graphical interpretation of results through Kohonen maps; practical approbation of the offered methodical approaches will promote identification of definition of specialization of development of territories taking into account regional features.
Conclusion. The state of the tourism industry in Ukraine in the context of oblasts has been studied using the tools of mathematical analysis of the Kohonen map. This allowed us to group the regions of Ukraine according to similar parameters, in which the cost structure of tourism entities is closest to the base region. A similar analysis can be conducted in other regions of Ukraine, where similar conditions for tourism are observed. The quality of the analysis will improve significantly if there are more indicators that have numerical or categorical values. The obtained objective information can be used to develop a strategy and make management decisions for the development of the regions of Ukraine. In turn, the experience of organizing domestic tourism in these areas can be used more successfully in Zaporozhye, compared to others.