PROBLEMS OF IMPLEMENTATION OF ADVANCED GLOBAL TECHNOLOGIES IN THE CONDITIONS OF DIGITAL BUSINESS

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Anzhela GRYLITSKA

Abstract

Despite all the advantages of the latest technologies, their implementation is accompanied by significant problems that must be taken into account during the implementation of digital transformation projects at the enterprise. The main advanced world technologies are revealed. The effect of advanced global technologies, namely their impact on business, is studied. The advantages that advanced global technologies provide when they are used in business are defined. The main problems of the introduction of advanced global technologies in the conditions of digital business have been identified. Formulated strategies for overcoming the problems of implementing advanced technologies in the conditions of digital business. The introduction of advanced global technologies not only marks the beginning of the fourth industrialization, but also allows us to continue working even in such difficult situations as COVID-19 and war. The business is developing and developing a plan for the introduction of advanced global technologies. Scientific and technical progress, technological innovations, digitization will allow to switch to alternative options for conducting business, which is very important in modern conditions, to increase the number of customers, to improve the quality of products, to diversify products, to increase production, to increase labor productivity, to use working time rationally and economically.

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