Main Article Content

Svitlana BILOUS
Nadiia DRAKA


Introduction. In a dynamic and unpredictable business environment, enterprises face a number of complex challenges in the field of development management and strategy formation. The main problem is the need to find optimal solutions to ensure sustainable growth and competitiveness in the market. Changes in the economy, technology and sociocultural context require enterprises to adapt and improve strategies. This involves both the study and analysis of the modern theory and practice of managing development and change, and making proposals for their renewal and implementation in the economic activities of enterprises. The article explores this complex problem in order to reveal the factors that affect the effective management of the strategic development of the enterprise and the development of strategies, as well as the development of recommendations to overcome these challenges.

The purpose of this study is to reveal the theoretical aspects of managing the strategic development of the enterprise.

Results. The conducted research indicates the possibility of optimizing management processes and developing an effective strategy that contributes to increasing the competitiveness of the enterprise. Key success factors in managing strategic development and their impact on financial performance and market position are disclosed.

Originality. New approaches to the analysis of strategic development of the enterprise and opportunities are revealed, which makes the article unique in its kind.

Conclusions. Management of enterprise development and the formation of an effective strategy are the determining aspects of the success of modern business in the face of growing competition and economic instability. Management of strategic development becomes a tool that allows enterprises not only to survive in conditions of instability, but also to achieve high results. effective management of development and development of strategy become the determining components of the success of the enterprise in the modern business environment. Their successful synergistic relationship ensures competitiveness, sustainability and the possibility of effective development in the face of constant changes.

Article Details



Gudz O. (2017). Marketynhovi aspekty stratehichnoho upravlinnia innovatsiinym rozvytkom pidpryiemstva [Strategic directions of formation of competitive advantages of enterprises]. Ekonomika. Menedzhment. Biznes, 4(22), 5−11

Gudz O., Shcherbyna V. (2018). Stratehichni napriamy formuvannia konkurentnykh perevah pidpryiemstv [Strategic directions of formation of competitive advantages of enterprises]. Ekonomika. Menedzhment. Biznes, 3(25), 58−64.

Pokotylo T. (2020). Upravlinnja orghanizacijnymy zminamy jak skladova zabezpechennja konkurentospro - mozhnosti pidpryjemstva [Organizational change management as an element of competitiveness of the enterprise]. Ekonomika ta suspiljstvo [Economy and society], 22, 524–532. DOI:

Cvetanovski B., Gregg B., Hazan E., Jojart O., Perrey J. (2021). The growth triple play: Creativity, analytics, and purpose. McKinsey & Company. Retrieved from: (Accessed: 19.08.2023).

Darmawan A.H., Azizah S. (2020). Resistance to Change: Causes and Strategies as an Organizational Challenge. Advances in Social Science, Education and Humanities Research: 5th ASEAN Conference on Psychology, Counselling, and Humanities (ACPCH 2019), 395, 49–53. DOI:

Yastremska O.M., Yastremska O.O. (2020). Upravlinnia rozvytkom pidpryiemstv: utochnennia teoretychnykh polozhen [Enterprise development management: clarification of theoretical provisions]. Problemy ekonomiky [Problems of the economy], 1(43), 214–226. DOI: (Accessed: 19.08.2023).

Guzenko A.O. (2021). Teoretichno-metodologіchne zabezpechennya strategіchnogo rozvitku pіdpriеmstva. [Theoretical and methodological support for strategic development of the enterprise]. European Journal of Economics and Management, 7(5), 36¬-43. DOI:¬ content/uploads/2021/eujem_2021_7_5/07.pdf (Accessed: 19.08.2023).

Fedyunin S.A., Plevako N.O., Filonenko M.Y. (2020). Upravlіnnya strategіchnim rozvytkom pіdpriemstva [Management of strategic development of the enterprise]. Ekonomika. Menedzhment. Biznes, 3, 45-49.

Khodakivska O.V. (2020). Theoretical and ideological principles of sustainable development of socioeconomic systems. Stalyj rozvytok sotsial'no-ekonomichnykh system v umovakh hlobalizatsijnykh protsesiv [Sustainable development of socio-economic systems in the context of globalization processes]. Proceeding of Materials of the Scientific Conference (Kyiv), 116-120.

Gutsalyuk O.M., Gavrilova N.V., Kotlubay V.O. (2021). Suchasnі osoblivostі upravlіnnya ryzykami v kontekstі strategіchnogo rozvytku pіdpriemstva [Modern features of risk management in the context of strategic development of the enterprise]. Vіsnyk ekonomіchnoi nauky Ukrainy [Bulletin of Economic Science of Ukraine], 1 (40), 74-79.