PRINCIPLES AND METHODS OF PRICING FOR HIGH QUALITY ANIMAL PRODUCTS IN MODERN CONDITIONS
Main Article Content
Abstract
Introduction. A key element of the study of economic relations in the high-quality animal products market is the disclosure of the theoretical and methodological bases of pricing. Pricing processes directly affect the results of public reproduction in the agricultural sector, determine the satisfaction of the population's needs for basic animal products. The problems of securing high rates of livestock intensification in the current conditions and raising the standard of living of the population cannot be solved without establishing an effective pricing mechanism and harmonization of price proportions in the agro-industrial complex.
The purpose of the article is to determine the principles and methods of pricing for high quality animal products in modern conditions.
Results. The need to develop a systematic concept of price based on the study of the impact on the price of a number of interrelated factors is substantiated. To substantiate this concept, the toolkit for the concept of alternative value of goods was used. It is proved that price is a form of monetary value of goods. It is formed under the influence of a system of pricing factors (economic, technological, psychological, political, etc.) that have different orientations and potentials of influence depending on a particular situation for a certain period of time. The pricing process is related not only to production but also to market conditions. The principles and methods of pricing for high quality livestock products in modern conditions are determined. The basic principles of pricing, along with the scientific, goal-oriented, continuity, include the principles of proportionality and adequacy. It is concluded that the application of pricing methods with a focus on demand and competition in the context of large scale falsification of products, with the predominance of oligopolistic environment does not ensure the establishment of a price for high quality animal products, which will guarantee at least a simple reproduction.
Originality. Theoretical approaches to substantiating the systematic concept of pricing for high-quality livestock products have been further developed. Such approaches are a logical continuation of the part of economic theory that has been called value theory by prominent representatives of economic thought. A conceptual clause has been formed whereby value as an economic category expresses the subjective aspect of the perception of the goods, both by the consumer (on the basis of its usefulness, rarity), and by the producer (on the basis of awareness of the alternative value of the goods, i.e. the value of lost opportunities from alternative use of resources).
Conclusions. The existing animal husbandry support methods in Ukraine are insufficient and ineffective and do not provide equivalent cross-sectoral exchange. Partial compensation for interest rates on loans, some subsidies for livestock production and milk production, and partial compensation for fixed assets indirectly influence the increase in animal products production. For a commodity producer, the main motive for his activity is to obtain income from the sale of products, at the expense of which it is possible to cover the available costs. Therefore, the most rational method of stimulating the production of high quality animal products is the introduction of a mechanism of government support for purchase prices, which will create economic interest in increasing its output and sale.
Article Details
The authors published in this journal agree with following conditions:
1. The authors reserve to themselves the right to the authorship of their works and transfer the right of their first publication to the journal on the terms of Creatіve Common Attrіbutіon Lіcense which allows to freely extend to other persons the published work with an obligatory reference to the authors of the original work and its first publication in this journal.
2. The authors have the right to complete independent additional agreements concerning the not exclusive distribution of their work in the form in which it was published in this journal (for example, to place the work in the electronic storehouse of an establishment or to publish as a monograph component), under the condition of the preservation of the reference to the first publication of the work in this journal.
3. The journal’s policy allows and encourage the authors to place their manuscripts into the Internet (for example, in depositories of establishments or on personal web-sites) either before submitting of the manuscript for publication or during its editorial processing as it assists the occurrence of a productive scientific discussion and positively affects the efficiency and dynamics of citing of the published work.
AGREEMENT
ABOUT TRANSMISSION OF COPYRIGHT
I, the author of the article / We, the authors of the manuscript _______________________________________________________________________
in case of its acceptance for publication, we transfer the following rights to the founders and editorial boards of the scientific publication "BULLETIN OF THE CHERKASY BOHDAN KHMELNYTSKY NATIONAL UNIVERSITY. ECONOMIC SCIENCES. SERIES "ECONOMIC SCIENCES":
1. Publication of this article in Ukrainian (English, Russian, Polish) and distribution of its printed version.
2. Dissemination of the electronic version of the article through any electronic means (placing on the official journal web site, in electronic databases, repositories, etc.).
At the same time we reserve the right without consent of the editorial board and the founders:
1. Use the materials of the article in whole or in part for educational purposes.
2. To use the materials of the article in whole or in part for writing your own theses.
3. Use article materials to prepare abstracts, conference reports, and oral presentations.
4. Post electronic copies of the article (including the final electronic version downloaded from the journal's official website) to:
a. personal web-pecypcax of all authors (web sites, web pages, blogs, etc.);
b. web-pecypcax of the institutions where the authors work (including electronic institutional repositories);
with. non-profit, open-source web-pecypcax (such as arXiv.org).
With this agreement, we also certify that the submitted manuscript meets the following criteria:
1. Does not contain calls for violence, incitement of racial or ethnic enmity, which are disturbing, threatening, shameful, libelous, cruel, indecent, vulgar, etc.
2. Does not infringe the copyrights and intellectual property rights of others or organizations; contains all the references to the cited authors and / or publications envisaged by applicable copyright law, as well as the results and facts used in the article by other authors or organizations.
3. It has not been previously published in other publishers and has not been published in other publications.
4. Does not include materials that are not subject to publication in the open press, in accordance with applicable law.
____________________ ___________________
First name, Last name, signature of the author
"___" __________ 20__
References
Bem-Baverk O. (2009). Vybrani pratsi pro tsinnistʹ, protsent i capital [Selected works on value, interest and capital]. Moskva: Exmo. 909 p. (in Rus.).
Kryvenko K.T., Savchuk V.S., Byelyayev O.O. ta in. (2001). Politychna ekonomiya [The political economy]. Kyiv: KNEU. 508 p. (in Ukr.).
Marshall A. (1993). Pryntsypy ekonomichnoyi nauky [Principles of Economic Science]. Moskva: Progres. 594 p. (in Rus.).
Petrychenko V.F. (2011). Economic comparison of pig feeding efficiency: extensive model and intensive. URL: http://agroua.net/animals/catalog/ag-4/a-0/info/aig-74 (Accessed: 24.06.2018).
Atkinson E. (2005). Upravlinsʹkyy oblik [Management accounting]. Moskva: Vilʹyams. 878 p. (in Rus.).
Nehl T., Kholden R. (2001). Stratehiya i taktyka tsinoutvorennya [Pricing strategy and tactics]. Sankt-Peterburh: Piter. 543 p. (in Rus.).
Shpykulyak O.H. (2009). Instytutsiyi ahrarnoho rynku: monohrafiya [Agrarian market institutions: monograph]. Kyiv: NNC “Instytut ahrarnoho rynku”. 480 p. (in Ukr.).
State Statistics Service of Ukraine: official site (2019). Agriculture statistics. URL: http://ukrstat.gov.ua (Accessed: 12.05.2019).