GREEN TOURISM AS A LEVER TO THE MECHANISM OF ECONOMIC DEVELOPMENT OF RURAL AREAS
Main Article Content
Abstract
Introduction Ukraine has chosen the path of market reforms and is trying to move towards European integration, aiming at the harmonious economic and social development of its territories, studying the experience of developed countries. Western theory and practice show that green tourism should now be seen as a significant lever to accelerate the economic development of rural areas, which gives a significant impetus to the economic growth of the country and increase its competitiveness. This approach is relevant for Ukraine, where the development of rural areas in most regions has become depressed.
Purpose. The purpose of the article is to deepen the scientific and methodological aspects of the study of green tourism and develop proposals to increase its role in the economic development of rural areas.
Results. The article reveals the essence of green (rural) tourism. It is determined that from the standpoint of economics "green (rural) tourism" can be characterized as a kind of entrepreneurship, which assumes that the owners of private estates provide tourists with services related to accommodation and food, as well as recreation opportunities, acquaintance with nature, historical places, life and work of the villager for a fee, which becomes income for the owners of the estate. It is substantiated that Ukraine has the necessary positive preconditions and factors for the rapid development of green (rural) tourism, but lags behind the EU countries in the quality of services. The reasons for this situation were clarified by conducting a SWOT analysis of the peculiarities of green tourism development in Ukraine in the context of economic development of rural areas. The influence of positive and negative factors on green tourism in the context of economic development of rural areas is revealed. Emphasis is placed on the need for a state systemic approach to strengthen the existing advantages, strengths in the development of green tourism in Ukraine, the implementation of promising opportunities and at the same time reduce the impact of negative factors and threats. The development of rural green tourism in Ukraine can give a significant impetus to the preservation and economic growth of the Ukrainian countryside through the creation of additional jobs in rural areas, reducing social tensions in the local labor market, additional funds in households, village, region (country). It is proposed to introduce such a systematic approach on the basis of the development of the State Strategy for Rural Development, which would aim to accelerate their economic development through the formation of a special economic mechanism. The priority condition for further successful development of green tourism in Ukraine is substantiated. The role of green tourism as a significant lever in the mechanism of accelerated economic development of rural areas is determined.
Originality. A scheme illustrating the role of green tourism as a structural component of the mechanism of economic development of rural areas has been developed. With the help of the author's scheme it is substantiated for the first time that green tourism can become an important lever in the structure of such economic mechanism, which needs support at the present stage, but over time can become a source of economic benefits, social, environmental and cultural benefits. This opens up new interesting opportunities of economic and cultural content: development of local production, consumer market, services market, accelerated construction of local highways, Internet connection, better preservation of historical and cultural monuments, expansion of values and worldviews of rural areas, mastering other languages and cultures in the process of communicating with tourists, exchanging cultural values, new technologies.
Conclusion. A scheme illustrating the role of green tourism as a structural component of the mechanism of economic development of rural areas has been developed. With the help of the author's scheme it is substantiated for the first time that green tourism can become an important lever in the structure of such economic mechanism, which needs support at the present stage, but over time can become a source of economic benefits, social , environmental and cultural benefits. This opens up new interesting opportunities of economic and cultural content: development of local production, consumer market, services market, accelerated construction of local highways, Internet connection, better preservation of historical and cultural monuments, expansion of values and worldviews of rural areas , mastering other languages and cultures in the process of communicating with tourists, exchanging cultural values, new technologies.
Article Details
The authors published in this journal agree with following conditions:
1. The authors reserve to themselves the right to the authorship of their works and transfer the right of their first publication to the journal on the terms of Creatіve Common Attrіbutіon Lіcense which allows to freely extend to other persons the published work with an obligatory reference to the authors of the original work and its first publication in this journal.
2. The authors have the right to complete independent additional agreements concerning the not exclusive distribution of their work in the form in which it was published in this journal (for example, to place the work in the electronic storehouse of an establishment or to publish as a monograph component), under the condition of the preservation of the reference to the first publication of the work in this journal.
3. The journal’s policy allows and encourage the authors to place their manuscripts into the Internet (for example, in depositories of establishments or on personal web-sites) either before submitting of the manuscript for publication or during its editorial processing as it assists the occurrence of a productive scientific discussion and positively affects the efficiency and dynamics of citing of the published work.
AGREEMENT
ABOUT TRANSMISSION OF COPYRIGHT
I, the author of the article / We, the authors of the manuscript _______________________________________________________________________
in case of its acceptance for publication, we transfer the following rights to the founders and editorial boards of the scientific publication "BULLETIN OF THE CHERKASY BOHDAN KHMELNYTSKY NATIONAL UNIVERSITY. ECONOMIC SCIENCES. SERIES "ECONOMIC SCIENCES":
1. Publication of this article in Ukrainian (English, Russian, Polish) and distribution of its printed version.
2. Dissemination of the electronic version of the article through any electronic means (placing on the official journal web site, in electronic databases, repositories, etc.).
At the same time we reserve the right without consent of the editorial board and the founders:
1. Use the materials of the article in whole or in part for educational purposes.
2. To use the materials of the article in whole or in part for writing your own theses.
3. Use article materials to prepare abstracts, conference reports, and oral presentations.
4. Post electronic copies of the article (including the final electronic version downloaded from the journal's official website) to:
a. personal web-pecypcax of all authors (web sites, web pages, blogs, etc.);
b. web-pecypcax of the institutions where the authors work (including electronic institutional repositories);
with. non-profit, open-source web-pecypcax (such as arXiv.org).
With this agreement, we also certify that the submitted manuscript meets the following criteria:
1. Does not contain calls for violence, incitement of racial or ethnic enmity, which are disturbing, threatening, shameful, libelous, cruel, indecent, vulgar, etc.
2. Does not infringe the copyrights and intellectual property rights of others or organizations; contains all the references to the cited authors and / or publications envisaged by applicable copyright law, as well as the results and facts used in the article by other authors or organizations.
3. It has not been previously published in other publishers and has not been published in other publications.
4. Does not include materials that are not subject to publication in the open press, in accordance with applicable law.
____________________ ___________________
First name, Last name, signature of the author
"___" __________ 20__
References
Kotler F., Asplund K., Raine I., Haider D. (2005). Place of marketing. Attracting investment, business, residents and tourists to cities, communes, regions and European countries. СПб.: Stockholm School of Economics in St. Petersburg, 376 p. (in Rus.).
Bratyuk V. (2012). Analysis of the experience of Western countries in the formation of state policy to promote tourism. Actual economic problems, 9 (135), 63–71.
DONUTSinc (2013). How the European Union helps Ukraine to develop "green" tourism. URL: http://www.business#resurs.com.ua/index.php?option=com_articles&task=view&id=1622 (Accessed: 21.07.2013).
Ilyashenko S., Ilyashenko N., Shcherbachenko V. (2013). "Green" tourism as one of the spheres of sustainable development of the region. Economy of Ukraine, 8(613), 33-39.
Babkin A. (2019). Special types of tourism. URL: http://tourlib.net/books_tourism/babkin08.htm (Accessed: 21.07.2019).
Tregubov O. (2016). Competitiveness of tourist destinations. Economics and organization of management, 3 (23), 333–339.
Gradinarova O. (2012). Analysis of the impact of the tourist industry of Ukraine on employment. Economic analysis, 11(4), 46–50.
Kharchevnikova L. (2017). The current state and prospects of tourism development in Ukraine. Bulletin of the Kharkiv National Technical University of Agriculture named after Petro Vasylenko. Economic Sciences, 188, 192–199.
Birkovich V. (2008). Rural green tourism - a priority for the development of the tourism industry of Ukraine. Strategic priorities. Scientific and analytical quarterly collection, 1 (6), 138–143.
Borshchevsky V. (2014). Organizational and economic mechanisms of innovative development of rural areas of the Carpathian region: Analytical note. National Institute for Strategic Studies. URL: http://old2.niss.gov.ua/articles/1182/ (Accessed: 21.07.2019).
Paseka S. (2019). Methodological aspects of forming staff motivation in the field of hotel and restaurant business and tourism. Bulletin of ChNU named after B. Khmelnytsky. Economic Sciences, 3, 104-114.
Krasnorutsky O., Moiseeva N. and other (2019). The phenomenon of tourism: a variety of meanings: a monograph. Kharkiv: Stylish Printing House Publishing House, 252 p. (in Ukr.).
Verkhovna Rada of Ukraine (1995). On tourism: Law of Ukraine of September 15, 1995 №324. Bulletin of the Verkhovna Rada of Ukraine, 31, 241.
Strategy for the development of resorts and tourism until 2026. URL: https://qps.ru/Ctd38 (Accessed: 20.05.2013).
Paseka S., Semikina M. (2017). Corporate culture as an integral part of the mechanisms of development of tourism and hotel and restaurant business. Financial-economic and innovative support of entrepreneurship development in the spheres of economy, tourism and hotel-restaurant business: collective monograph. V. Yatsenko, S. Pasieka, and others. Agenda Publishing House, Coventry, United Kingdom, 619 p. (Pp. 577–587).
Semikina M., Pasieka S., Bugaeva M. (2018). Development of the enterprises of the hotel-restaurant and tourist business in the context of formation of a progressive corporate culture. Scientific Papers of Kirovohrad National Technical University, 33, 199–211. URL: http://www.kntu.kr.ua/doc/Zbirnik_33_2018_Zagaln.pdf (Accessed: 21.07.2019).