COMPARATIVE ANALYSIS OF MARKETING COMMUNICATIONS CHANGES UNDER THE INFLUENCE OF COVID-19
Main Article Content
Abstract
The COVID-19 pandemic has dramatically changed lives of much people. It has accelerated the process of
digitization. Consumers are now much more likely to shop online than before, with more and more people using
the internet as their main source of information, entertainment and growing. A strong marketing strategy in social
networks will include the process of finding new features and channels, as well as the rapid creation of new
content for them. Now more than half of the world's population is present on social networks. It was analysed the
main features of pandemic period. It was indicated digital audience around the world. It was detected digital’s
role in helping people during COVID-19 pandemia. It was analysed the using of social media for brand research.
It was compared Instagram, LinkedIn and Tik-Tok advertising audience during pandemic period. Also it was
defined WhatsApp usage across regions. It was structured the expecting to shop online between people from
different age group.It is important to understand how people use different technologies. It is worth investing in
technology that can adapt and change over time, especially given the uncertainty surrounding the COVID-19
pandemic.
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