INTERNATIONAL ECONOMY: NEW CONCEPTS AND SYSTEMIC VISION OF ECONOMIC INTERESTS
Main Article Content
Abstract
Introduction. The author of the article substantiates that at the present stage of development of the
international economy the issues of influence of factors that determine the trends of reformatting international
economic relations in the context of improving and enhancing the effectiveness of international business
cooperation are relevant and deserve special observation and research.
Purpose. The article is devoted to the formation of modern concepts of the international economy in the
context of ensuring national economic interests. To achieve this goal, a systematic approach, methods of logical
generalization, systematization, adaptation, dialectical method, analysis and synthesis were used. Achieving this
goal was by performing the following tasks: identifying priority national interests in terms of strengthening
international cooperation, adapting the concepts of international marketing to ensure national economic
interests, identifying positive and negative manifestations of marketing approaches in the international economy.
Results. The author concludes that In ensuring national economic interests, it is important to take into
account the fact that world market conditions are subject to constant change, depending on the influence of
various factors, including the global economic situation. We are talking about the globalization of the growing
economy, the growth of international trade, investment abroad. Economic borders are blurring, the logic of
economic development is based on the interests of multinational companies, which may not coincide with national
economic interests. The spread of the principles of international marketing is also observed in the system of
ensuring national interests.
Originality. The scientific novelty of the study is the adaptation of the concepts of international marketing
to the system of realization of national economic interests. The practical significance of the study is determined
by the possibility of using the principles and approaches of international marketing in the practice of public
administration and promoting the realization of national economic interests in the context of international
cooperation.
Conclusion. The author claims that the possibilities of applying the principles of international marketing
to ensure national economic interests are inexhaustible, so promising areas of further research are the
development of adaptive mechanisms of interstate cooperation on the basis of international marketing,
development of national economic security tools, development of methods of promoting national economic image
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