TAX STIMULATION AND MARKETING ENSURING INNOVATIVE AND INVESTMENT DEVELOPMENT OF DOMESTIC ENTERPRISES
Main Article Content
Abstract
Introduction. The main condition for achieving high economic indicators of development of domestic
enterprises is their active innovation and investment activities. Creation and effective use of the potential of
innovation and investment development involves the formation of an effective system of tax regulation and
stimulation of marketing activities of enterprises. As a way of influence on the innovation and investment
climate, the tax legislation of the state should ensure the attraction of investment capital in the implementation of
innovative technologies.
Purpose. The purpose of the article is to substantiate the marketing support and tax timulation for
innovation and investment development of enterprises in modern conditions.
Results. As modern world practice shows, іncreasing the level of competitiveness of enterprises is
impossible without investment and the introduction and further usage of innovations. The dynamics of financing
the innovative activity of domestic enterprises is presented and the problems of development of the innovative
potential of Ukraine are revealed. It was found that an important financial instrument for the implementation of
economic policy is investment, which ensures the creation and implementation of new technologies. It is
investigated that the innovation and investment development of enterprises provides an improvement in
performance as a result of the introduction of innovations in their activities, supported by investment financing.
It is determined that the success of commercialization of innovative products of the enterprise depends on its
ability to provide organizational support for innovation marketing and its chosen innovation and investment
policy. It is revealed that tax support is an effective tool of state influence on investment activities of innovative
nature for domestic enterprises.
Originality. It is proposed to consider the sequence of marketing support for enterprise development on an
innovative basis through a scheme that characterizes the marketing system of the enterprise with subsystems that
reveal their functions. It is substantiated that ensuring a high level of innovation and investment development of
enterprises in the marketing system serves as a target and the main task of the state strategy of socio-economic
development, where its state regulation and stimulation is important.
Conclusion. Economic development is impossible without the introduction of innovations, the success of
commercialization of which depends on their marketing. Tax stimulation for innovation and investment
development of enterprises are an appropriate area of state assistance, as it is innovations supported by
investment financing provide an opportunity to improve their competitiveness.
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