DIGITAL MANAGEMENT IN THE INNOVATIVE DEVELOPMENT OF INDUSTRIAL ENTERPRISES
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Abstract
The article is devoted to issues of digital management in the conditions of industrial enterprises innovative development. The problems of management in the conditions of the “digital economy” are considered, as well as directions of development for their elimination. A new understanding of the “digital management” category essence is proposed. The advantages of effective use of digital management are determined. The role of managers in digital management structures is highlighted and the basis of requirements is outlined. A system of digital competencies was formed for the managers of the enterprise in the context of its innovative development. Emphasis is placed on the necessity and expediency of introducing managers’ accurate (calculation) work methods, formation and development of a social system (enterprise) functioning parametric model in an active environment for the creation of appropriate tools and methods. A structural model of an innovative enterprise digital transformation has been developed.
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