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Introduction. Today, the tourism sector needs to adapt to a changing environment and strengthen competitiveness. The introduction of smart technologies characterizes the current stage of tourism development, which is influenced by the evolution of information technology and becomes a promising way to confront new market conditions. Travel smart technologies include the automation of travel and related processes, saving time, reducing costs and creating a more seamless travel experience for tourists. These technologies can be applied to improve the customer experience: before, during and after the trip itself. Smart technologies provide an opportunity in tourism activities to streamline and automate processes that traditionally require active human involvement. This can potentially help businesses reduce the need for staff, cut costs and increase revenue, leading to improved financial results. The application of smart technologies and the concept of smart tourism in destinations can strengthen countries' competitiveness and lead to better satisfaction of tourists' needs. Europe is one of the leaders in the development of smart technologies and experience in their application in tourism activities.

Purpose. Analysis of the development of smart technologies in the tourism sector of leading European countries, in particular in the most famous tourist destinations.

Methods. The article uses methods of theoretical generalization, analysis and synthesis, methods of expert assessments and observations.

Results. The study analyzes the most important components of smart technologies and their application in tourism on the example of developed European countries. Information and communication technologies have a profound impact on the tourism industry, and they continue to be key drivers of innovation in tourism. Smart tourism is one of the most advanced technological innovations shaping the future of the tourism industry.

Originality. Offers valuable information on the practices of advanced European countries in the use of digital technologies in tourism and the integration of smart technologies. The results of the article contain examples of best practices in the use of smart technologies in Europe and show the real conditions and problems of smart tourism development. The conducted research can be useful for scientists and stakeholders who are directly involved in the field of tourism.

Conclusion. Smart technologies open up a wide range of potential applications for the tourism industry, both from a supplier and customer perspective. Tourism service providers can create a product using smart technologies, as well as form business models and strategies, solve problems they will face in meeting the needs of tourists. Tourists, without participating in any physical activity, can use this technology to obtain the necessary information, communicate, share experiences, solve various problems related to travel. As a result, this study is an important step towards a deeper understanding of how smart technologies can be used in tourism.

Article Details



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