PROBLEMS OF ENTERPRISE MANAGEMENT IN THE CONDITIONS OF DIGITAL TRANSFORMATION OF BUSINESS PROCESSES AND LOSS OF HUMAN CAPITAL
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Abstract
Introduction. Effective management of the activities of an enterprise of any type of economic activity in the conditions of digital transformations of business processes and loss of human capital is a challenge for a modern senior manager. The set of external environmental conditions in which Ukrainian enterprises operate had no analogues in the history of the formation and development of business in most countries of the world. Currently, there is no theoretical and methodological basis adapted to similar realities for making management decisions that could be effective in such business conditions. The practice of managing business entities known to this day needs to be revised, taking into account the realities of wartime, digitalization of business processes, and choosing a course of sustainable economic development.
Purpose. The study is aimed at specifying the problems of managing enterprises in the conditions of digital transformations of business processes and loss of human capital and suggesting ways to solve them.
Results. The substantive essence of the concept of "management" in the scientific thought of modern researchers is specified. The problems of managing modern enterprises in the conditions of digital transformations of business processes and loss of human capital are identified. Promising directions for overcoming the problems of managing domestic enterprises in the conditions of digital transformations of business processes and loss of human capital are proposed. The stages of reforming approaches to enterprise management in Ukraine in the conditions of digital transformations of business processes and loss of human capital are outlined.
Originality. As a result of the study, the following management problems were identified, which are inherent in most domestic enterprises: lack of qualified employees, personnel shortage, staff turnover; lack of experience in management in crisis conditions; rapid digital transformations of business processes and the environment; inability and unwillingness to introduce innovations; lack of financial reserves and inventories; high level of risks, unforeseen and unforeseeable; neglect of opportunities for optimizing time management. To solve the problems of managing domestic enterprises, it is recommended to apply the following approaches: long-term planning and regular review of activity strategies; anti-crisis management in the context of ensuring economic security, modernization of production, identification of risks and sources of investment; flexibility and innovation, in particular, the introduction of digital technologies, design of new areas of activity, optimization of time management; assessment and motivation of personnel (setting personal KPIs, supporting employee initiatives, team building, development of individual development plans); improvement of communication, including the introduction of digital platforms for information exchange and the establishment of effective communication channels between management and employees.
Conclusion. It has been established that modern scientists provide different definitions of management, which, however, have common features and are formalized using the same terminology. The most complete definition is that management is a set of sequential actions, tools for influencing personnel behavior and means of communication used to streamline the operational and strategic functioning of the enterprise. There are numerous factors influencing enterprise management, which are shaped by the internal and external environment, and in most cases they are closely interrelated: the external environment determines the framework within which the enterprise operates, and internal resources and processes ensure adaptation to these conditions. To achieve success in the process of enterprise management, it is necessary to take into account both groups of factors and adapt management approaches to specific business conditions.
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