LOGISTICS AS A STRATEGY OF INCREASING COMPETITIVENESS IN INTERNATIONAL MARKETS
The research revealed factors of increasing the efficiency of enterprise’s logistic activity in a dynamic market environment, which can create competitive advantages related to logistics processes, due to changes in the priorities of value chain formation and, accordingly, the emergence of new opportunities for logistical support of production processes. Indicators of logistic service quality for individual elements of the logistic process have been systematized, a model of optimization of logistic processes by improving the quality of customer service has been developed. It is established that the competitiveness of the enterprise is based on quality logistic service, which is built not on getting new customers, but on increasing the offered values to existing consumers. Therefore, the main goal in this case is to fully meet the needs of the consumer, which is advisable to implement through the development of logistics processes that facilitate maintenance at lower costs. It is established that the goal of logistics solutions in global logistics is to optimize material, information and financial flows in the enterprise by ensuring efficient management of production, transport, communications with logistics centers, customs, the use of information support systems and advanced storage technologies. The main purpose of the logistics strategy in foreign economic activity is to support the overall corporate strategy. Logistics strategies at the international level include the cost minimization strategy, the minimization of investments in our own infrastructure, and the refinement of customer service strategies.
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