PERSONNEL MOTIVATION MANAGEMENT IN THE SYSTEM OF DEVELOPMENT OF INTELLECTUAL POTENTIAL OF AN ENTERPRISE: TRADITIONAL SCIENTIFIC APPROACHES AND NEW SENSES
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Abstract
The loss of human capital by Ukraine after the start of a full-scale war in 2022 led to a shortage of workers in intellectual professions in the labour market. Combined with the trend towards digitalization of business processes, which allowed to significantly expand the boundaries of remote employment and virtually destroyed all existing barriers to employment opportunities for Ukrainians abroad, the two factors led to the fact that domestic enterprises found themselves in a situation of inability to attract highly qualified personnel to their teams and teams due to the inability to offer a competitive level of remuneration for their labour compared to foreign companies. In view of this, there was an urgent need to find motivational tools to attract the attention of qualified employees to the opportunities for work in Ukrainian companies.
Purpose - is a review and analysis of traditional scientific approaches and the search for new meanings in the field of personnel motivation management to ensure the need to develop the intellectual potential of the enterprise.
The study confirms the possibility and necessity of implementing an effective mechanism for managing personnel motivation for the systematic development of the intellectual potential of the enterprise. This mechanism should be purposeful and multifaceted. The key object of this mechanism, especially in conditions of shortage of qualified personnel, is the level of motivation of employees for continuous training and professional development. The introduction of such a comprehensive and flexible approach will allow enterprises not only to retain valuable specialists, but also to effectively develop their intellectual capital.
The following components of the mechanism for managing personnel motivation in the system of developing the intellectual potential of an enterprise have been identified and specified: subjects of management, object of management, goal of motivation management, management functions, its stages, tools of motivational influence, methods of using factors motivating company employees for continuous professional development and self-improvement.
Personnel motivation management in modern business conditions should combine classical approaches and practices with new meanings, in particular, with the paradigms of human-centered management; and form a single comprehensive approach aimed at developing a culture of continuous learning and professional self-improvement of employees, using innovative practices and methods of organizing personnel employment, and focusing management efforts on the well-being and economic security of employees. Only such a comprehensive and integrated approach to HR management of organizations will allow them not only to survive in the market, but also to secure competitive advantages in the modern turbulent environment, under the influence of digitalization, and to preserve the most valuable intangible resource of business - human intellectual capital.
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