ESSENCE, FORMS AND MODELS OF INNOVATIVE DEVELOPMENT OF BUSINESS ENTITIES
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Abstract
Introduction. The modern stage of global economic development, determined by the processes of digital transformation and the formation of the information society, objectively necessitates the rethinking of traditional paradigms of innovative development of business entities. The intensive development of technologies of the Fourth Industrial Revolution, in particular artificial intelligence, the Internet of Things, blockchain and cyber-physical systems, has initiated fundamental changes in the organization of business processes, transformation of market structures and modification of mechanisms for forming competitive advantages. Under these conditions, innovative activity ceases to be an optional element of strategic development, turning into a mandatory condition for economic survival and sustainable competitiveness.
Literature review. The theoretical foundations for understanding transformational processes in the economy are laid in the works of leading international scholars, including H. Chesbrough, who substantiated the concept of open innovation; D. Teece, who developed the theory of dynamic capabilities; R. Adner, who investigated the mechanisms of innovation ecosystems functioning; and K. Schwab, who systematized the challenges of the Fourth Industrial Revolution. A significant contribution to the adaptation of these concepts to Ukrainian realities has been made by domestic researchers, including O. Gryshnova, S. Shkarlet, and T. Kindrachuk. An analysis of recent publications in journals indexed by Scopus and Web of Science shows an increase in the number of studies devoted to the impact of digital technologies on business models and competitive strategies, the formation of innovation ecosystems and platform solutions, the role of dynamic capabilities in ensuring enterprise adaptation, and institutional factors of innovative development in developing countries.
The purpose of the article is to develop the conceptual foundations of forming an innovative strategy that integrates the principles of ecosystem interaction, dynamic capabilities, and adaptation to the specifics of the institutional environment.
Results and discussion. The study substantiates the evolution of conceptual approaches to innovative development from technological determinism to a comprehensive socio-techno-economic paradigm. It reveals the transformation of classification of innovative development forms under the influence of digitalization, with business model innovations becoming a critical factor in competitiveness. The evolution of innovative development models demonstrates a clear tendency of transition from closed linear systems to open ecosystem structures. A conceptual model of forming an innovative strategy is proposed, integrating three key components: dynamic capabilities of the organization, ecosystem interaction, and adaptive potential to the specifics of the institutional environment. A methodological approach to assessing the digital maturity of enterprises is developed, based on the adaptation of international frameworks to Ukrainian realities. Key success factors of innovative development based on the analysis of international experience of the EU, USA and Israel are identified, and a model of step-by-step adaptation for Ukrainian conditions is proposed.
Conclusions. The study allows us to state that the essence of innovative development has evolved from technological determinism to a comprehensive socio-techno-economic paradigm, where institutional conditions, network interactions and dynamic organizational capabilities play a key role. The proposed conceptual model and methodological tools create the basis for further applied research and can be used to form effective innovation policy at the level of individual enterprises and at the national level. The developed approach fills the existing gap in the theory of innovation management by integrating international concepts with the specifics of Ukrainian realities.
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