ARCHITECTONICS OF MARKET ORGANIZATION IN THE CONTEXT OF ECONOMIC DIGITALIZATION
Main Article Content
Abstract
Introduction. The rapid development of digital technologies has significantly transformed the functioning of modern markets, affecting institutional arrangements, competitive structures, and the behavior of economic agents. Existing studies predominantly focus on particular aspects of digitalization, such as technological innovations, platform business models, digital infrastructure, or consumer behavior. However, such approaches often fail to explain the systemic nature of market transformation. This creates a need for a comprehensive conceptual framework capable of revealing how digitalization reshapes the overall organization of market relations and the mechanisms of economic coordination.
Purpose. The purpose of the article is to develop a conceptual model for analyzing digitalization as a factor in the transformation of the architectonics of market organization and to identify the key mechanisms through which digital technologies affect institutional regimes, structural modes, and behavioral patterns of economic agents.
Methods. The study is based on a systemic and institutional approach to the analysis of market organization. The research employs methods of theoretical generalization, comparative analysis, abstraction, and logical modeling. The concept of the architectonics of market organization is used as an analytical framework for integrating institutional, structural, and behavioral dimensions of digital transformation.
Results. The study substantiates the feasibility of applying the concept of the architectonics of market organization to the analysis of digitalization processes. A conceptual model is proposed in which digital transformation is driven by technological, institutional, socio-economic, and global determinants and is manifested through the interconnected transformation of institutional regimes, structural modes, and behavioral patterns. It is demonstrated that digitalization changes the rules of economic interaction, strengthens the role of data and digital platforms, promotes platformization and ecosystem development, transforms competition mechanisms, and alters the behavior of firms and consumers. As a result, a new market architectonics emerges, characterized by multi-level coordination mechanisms, platform-mediated interactions, network-based value creation, and increased adaptability of economic systems.
Originality. The scientific novelty of the study lies in the development of a conceptual approach that interprets digitalization not merely as a technological process but as a factor in the systemic transformation of the architectonics of market organization. Unlike approaches focused on isolated manifestations of digital transformation, the proposed framework integrates institutional, structural, and behavioral dimensions into a unified analytical model and reveals the mechanisms of their interaction.
Conclusion. The findings suggest that digitalization leads to a comprehensive reconfiguration of market organization by transforming institutional regimes, structural modes, and behavioral patterns of economic agents. The proposed conceptual framework expands the theoretical understanding of digital transformation and provides a basis for further research into the evolution of market systems under conditions of digital economic development.
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