SUBSTANTIAL MODIFICATIONS OF THEORETICAL AND METHODOLOGICAL PRINCIPLES OF STRATEGIC MANAGEMENT OF ENTERPRISES IN THE REALITIES OF WARTIME
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Abstract
Since the beginning of Ukraine's independence, its national economic system has not yet faced so many risks and threats. Their largest source since 2022 remains war and the occupation of territories. War risks for the functioning of business structures can have catastrophic consequences - for example, the complete destruction of production facilities as a result of enemy attacks. They have other characteristic features compared to other types of risks - they are difficult to predict and almost not foreseen in advance, they generate a chain negative effect on the resources of the enterprise, as they create derivative economic, social, demographic, informational, financial risks, which, in turn, also affect the results of business operations. In view of this, the theoretical and methodological principles of strategic management of enterprises in the realities of wartime are undergoing significant transformations that require identification and characterization at the current stage of development of management science.
The purpose of the study is to substantiate, specify, and generalize essential modifications of the theoretical and methodological principles of strategic enterprise management in the realities of wartime.
Purpose - justification, specification and generalization of essential modifications of the theoretical and methodological principles of strategic enterprise management in the realities of wartime.
It has been established that strategic management combines such processes as strategic resource management, formation of a set of strategic management decisions, definition of strategic goals and objectives, adjustment of the functioning of the strategic management mechanism, establishment of strategic communications, adaptation, updating, revision and modification of the strategy, updating of strategic guidelines, strategic analysis, strategic monitoring and strategic control. It has been found that strategic management as a vector of management of functional areas of the enterprise covers such sets of management tasks as: strategic management of financial activities, strategic management of human resources, social, intellectual, capital; strategic management of marketing activities, strategic risk management, strategic management of competitiveness, strategic management of financial and economic security, strategic management of innovative activities, changes, research, development and development and strategic management of production activities of the business entity.
An updated terminology of the theory of strategic enterprise management has been formed, based on the use of such concepts as strategic goal, strategic objectives, strategic resources, strategic guidelines, strategic plan, strategy and its functional subtypes, strategic risks, strategic scenarios, strategic alternatives, strategy implementation, strategic potential, and strategic analysis.
The modern terminology of strategic management covers a wide range of classical and innovative categories that allow for a comprehensive description of the processes of long-term development of an enterprise at the scientific and applied levels. The theoretical basis of strategic management is represented in management science by two conceptual trends: strategic management as an integral independent subsystem in the architecture of organizational management and strategic management as a specialized set of tasks for individual functional areas of an economic entity. Despite the multi-level nature of the terminology of strategic management and the transformation of its content essence in the realities of wartime, its goal remains to ensure long-term stability, economic security and achievement of target indicators of enterprise development in a dynamic external environment.
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