HUMANCENTRISM IN SOCIETY 5.0 AND MANAGEMENT 3.0: HARMONIOUS HR MANAGEMENT AS A MEANS OF TRANSFORMING HIGHER EDUCATION INSTITUTIONS INTO TURQUOISE ORGANIZATIONS AND PRESERVING THEIR INTELLECTUAL CAPITAL

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Natallia ZACHOSOVA

Abstract

Introduction. The relevance of the study is due to the need to bridge the gap between outdated hierarchical models of higher education management and the requirements of the human-centered Society 5.0. The implementation of the Management 3.0 toolkit allows universities to transform into flexible “turquoise organizations”, where self-government and the evolutionary goal become the basis of development. In the conditions of military challenges in Ukraine, harmonious HR management acts as a strategic means of preventing talent drain and professional burnout of personnel. This approach ensures reliable conservation and regeneration of intellectual capital through the priority of personnel well-being.


Purpose - concretization of the paradigmatic principles of human-centrism in Society 5.0 and Management 3.0 and establishing their impact on the harmonization of HR management strategies in order to preserve the intellectual capital of HEIs and transform them into turquoise organizations in the future.


Results. The characteristics of a "smart university" are determined, which are: human-centered personnel management, intelligent and socially oriented organization of space, digitalization of the educational process, automation of routine tasks, information transparency, care for the mental and physical health of employees, individual career trajectories and assistance in improving qualifications, retention of talents and encouragement of young people to a career in higher education, effective time management and work-life balance, profiling tasks according to the interests and abilities of scientific and pedagogical staff.


It has been established that the organization's HR management system, in order to be suitable for the task of preserving intellectual capital in the realities of wartime, economic uncertainty, digitalization and prolonged social perma-crisis, must meet such signs of human-centeredness and harmony as technologicality and digital flexibility, humanity and empathy, patriotism.


Originality. Four areas of harmonization of approaches to HR management for domestic organizations seeking to preserve their intellectual potential in conditions of uncertainty and wartime risk are identified, such as the transition to "HR conservation" of knowledge in order to preserve knowledge and experience for the needs of the organization in the event of an employee's dismissal or mobilization; the introduction of a model of flexible labour relations and control of employee actions; concern for the mental health and well-being of employees and reskilling and development of internal intellectual reserve.


Conclusion. To preserve intellectual capital, owners and top managers (academic managers in higher education institutions) need to stop treating people in teams as “replaceable units” (an analogue of the Soviet model of labour relations, where a person is a cog in a mechanism). In Ukraine, every carrier of knowledge and experience is now a strategic intellectual resource for post-war economic recovery. Harmonizing HR management and scaling up human-centeredness in personnel management strategies, especially in knowledge-intensive industries and critical infrastructure, is the only way to prevent this resource from dissolving in the global labour market.

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