FACTORS AND DIRECTIONS OF BUSINESS MODEL TRANSFORMATION OF UKRAINIAN FARMS DURING THE WARTIME PERIOD
Main Article Content
Abstract
Introduction. The functioning of Ukrainian farms takes place under conditions of significant external shocks caused by the war, which has led to structural changes in the agricultural sector and transformation of traditional approaches to farm management. The instability of the external environment, disruption of logistics, and resource constraints require a revision of existing business models.
Purpose. The research aims to identify the key factors influencing the transformation of business models of farms in Ukraine during the wartime period and to substantiate the main directions of their adaptation to new economic conditions.
Results. The study identifies key security, resource, financial, market, and institutional factors that determine changes in the functioning of farms. It is proved that the transformation of business models is manifested through changes in production structure, financial approaches, distribution channels, and management systems. It is established that farms are reorienting toward less risky activities, optimizing resource use, and diversifying income sources. The growing role of innovation and risk management in ensuring economic resilience is emphasized. The influence of institutional regulation and state support on the adaptive capacity of farms is determined. The directions of transformation of business models are systematized, including production, resource, financial, marketing, innovation, and managerial components.
Originality. A systematic approach to the analysis of business model transformation of farms in wartime conditions is developed, which integrates the influence of multiple interrelated factors on key elements of economic activity. Unlike existing studies, the proposed approach considers the transformation of business models as a holistic process that combines changes in production, financial, and institutional components.
Conclusion. The transformation of business models of farms is a necessary response to wartime challenges and is aimed at ensuring economic resilience and continuity of activity. Improving state support mechanisms and strengthening institutional regulation are important conditions for increasing the efficiency and stability of farm functioning in the long term.
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