SPECIFIC FEATURES OF INTERNATIONAL BUSINESS CONTACTS IN WARTIME: THE CASE OF UKRAINE

Main Article Content

Taras ROMASHCHENKO
Kateryna ROMASHCHENKO
Oleg TSOKALO

Abstract

Introduction. The full-scale Russian invasion of Ukraine directly affected the functioning of international business. Today, all enterprises and companies operating in Ukraine-controlled territory face numerous challenges, including security risks, damaged infrastructure, disrupted supply chains, and extremely unpredictable conditions for doing business. However, despite the massive challenges of wartime, Ukraine's economy and its main actors continue to demonstrate impressive resilience to shocks. In this context, the study of the specific features of international business contacts in Ukraine during the war is of considerable interest, as the transformation of companies engaged in foreign economic activity and their adaptation to constant changes and challenges make a significant contribution to ensuring Ukraine's economic survival.


Purposeto analyse specific manifestations of the evolution of international business contacts in Ukraine, starting from the moment of the full-scale invasion in 2022.


Methods. In the course of writing the article, the following research methods were used: content analysis, scientific generalisation, systematisation and comparison.


Results. The Russian-Ukrainian war has led to significant transformations in Ukraine's foreign economic activity. These changes have also affected international business contacts involving national and foreign economic actors. The theoretical analysis conducted made it possible to identify characteristic features in the activities of companies during the organisation and conduct of business negotiations with foreign partners, the conclusion and execution of international commercial contracts, the protocol support of international cooperation, and the implementation of corporate social responsibility (CSR) in a vulnerable socio-humanitarian context.


Originality lies in the authors' definition of international business contacts, which are understood as a comprehensive system of business relations between firms, organisations or their subsidiaries in different countries, aimed primarily at generating profit through the advantages of international division of labour and cooperation in the manufacturing, trade, investment or financial areas.


Conclusion. The identification and generalisation of the specific features of international business contacts in contemporary Ukraine have made it possible to develop a number of recommendations for enhancing the efficiency of international business in the context of the ongoing military conflict. These suggestions include developing a security infrastructure for international business communications, improving the existing legal framework to bring it into line with the requirements of the new military and political reality, accelerating the digitalisation process to facilitate doing business in Ukraine, as well as optimising business protocol and business ethics standards.

Article Details

Section
Статті

References

UNDP (2025). Updated damage assessment finds $524 billion needed for recovery in Ukraine over next decade. URL: https://www.undp.org/ukraine/press-releases/updated-damage-assessment-finds-524-billion-needed-recovery-ukraine-over-next-decade?utm (Accessed: 14.03.2025).

Grigorenko, Y. (2025). Ukrainian economy in 2024 was 23% below pre-war levels. GMK Center. URL: https://gmk.center/en/infographic/ukrainian-economy-in-2024-was-23-below-pre-war-levels/?utm (Accessed: 22.05.2025).

Antoniuk, Т. (2025). Priami zbytky Ukrainy cherez vijnu siahnuly $170 mlrd. Otsinka KSE Institute [Ukraine's direct losses due to the war reached $170 billion. Assessment by the KSE Institute]. Forbes. URL: https://forbes.ua/news/pryami-zbitki-ukraini-cherez-viynu-syagnuli-170-mlrd-otsinka-kse-institute-14022025-27193 (Accessed: 20.04.2025). (in Ukr).

Belhoste, N., Dimitrova, A. (2025). Downward spiral of firms’ political strategies in conflict zones: A process analysis of an MNE's operations during an active civil war. Journal of World Business, 60 (4), 1-17.

Owens, M. (2021). Exploiting Bullets: International Business and the Dynamics of War. Critical Perspectives on International Business. Sheffield: SHURA, 56.

Steinbach, S. (2023). The Russia-Ukraine war and global trade reallocations. Economics Letters, 226, 111075.

Momot, V. Y., Lytvynenko, O. M. (2023). Modeliuvannia zmin aktyvnosti vitchyznianoho biznesu za umov vijny [Modelling changes in domestic business activity under conditions of war]. Akademichnyj ohliad, 2 (59), 173-189. (in Ukr).

Kulikov, V., Simanovskyy, M. (2023). Navigating wartime communications: multinational corporations in the Russia-Ukraine war. Society and Economy, 46 (1), 1-23.

Kostruba, A. (2025). Managing foreign business operations in Ukraine in the context of war. Business Horizons, 68 (1), 67-81.

Opatska, S., Johansen, W., Gordon, A. (2024). Business crisis management in wartime: Insights from Ukraine. Journal of Contingencies and Crisis Management, 32 (1), e12513.

UkrAgroConsult (2025). Yevropejs'kyj Soiuz ta Ukraina zavershuiut' perehovory schodo novykh umov torhivli [The European Union and Ukraine are finalising negotiations on new trade terms]. URL: https://ukragroconsult.com/news/yevropejsykyj-soyuz-ta-ukrayina-zavershuyuty-peregovory-shhodo-novyh-umov-torgivli (Accessed: 17.04.2025). (in Ukr).

Perepelynska, O. (2022). Ukraine: Force Majeure and Contractual Obligations. CEE Legal Matters. URL: https://ceelegalmatters.com/ukraine/19649-ukraine-force-majeure-and-contractual-obligations?utm (Accessed: 07.04.2025).

Bohatyr, V. (2025). Mizhnarodne iurydychne predstavnytstvo Ukrainy: analiz spivpratsi z inozemnymy iurydychnymy firmamy [International legal representation of Ukraine: analysis of cooperation with foreign law firms]. Okrema Dumka. URL: https://www.okremadumka.com/2025/05/19/міжнародне-юридичне-представництво/?utm (Accessed: 11.04.2025). (in Ukr).

Squire Patton Boggs (2022). The Effects of the Military Conflict in Ukraine on Supply Contracts. URL: https://www.squirepattonboggs.com/-/media/files/insights/publications/2022/03/the-effects-of-the-military-conflict-in-ukraine-on-supply-contracts/the-effects-of-the-military-conflict-in-ukraine-on-supply-contracts.pdf?utm (Accessed: 04.04.2025).

Cohn, C. (2025). Broker McGill offers property war reinsurance for Ukraine. Reuters. URL: https://www.reuters.com/business/finance/broker-mcgill-offers-property-war-reinsurance-ukraine-2025-01-09/?utm (Accessed: 11.05.2025).

Harmash, O. (2024). War upends Ukraine's economy in a shift that may be permanent. Reuters. URL: https://www.reuters.com/world/europe/war-upends-ukraines-economy-shift-that-may-be-permanent-2024-05-09/?utm (Accessed: 23.04.2025).

Opatska, S. (2024). Katastrofy poky nemaie, ale pidpryiemtsi trymaiut'sia zavdiaky nadzusylliam [There is no catastrophe yet, but entrepreneurs are holding on thanks to extraordinary efforts.]. Forbes. URL: https://forbes.ua/lifestyle/katastrofi-poki-nemae-ale-pidpriemtsi-trimayutsya-zavdyaki-nadzusillyam-yak-ponad-dva-roki-viyni-vplinuli-na-ukrainskiy-biznes-rezultatami-doslidzhennya-dilitsya-dekan-biznes-shkoli-uku-sofiya-opatska-13072024-22374 (Accessed: 28.04.2025). (in Ukr).

Transatlantic Law International (2024). Ukrainian Employers and Safety Rules During Attacks. URL: https://www.transatlanticlaw.com/content/ukrainian-employers-and-safety-rules-during-attacks/?utm (Accessed: 12.05.2025).

KMU (2024). Uriad skhvalyv Stratehiiu rozvytku maloho ta seredn'oho biznesu do 2027 roku ta operatsijnyj plan zakhodiv na 2024-2027 roky [The government approved the Small and Medium-Sized Business Development Strategy until 2027 and the operational plan of measures for 2024-2027]. URL: https://www.kmu.gov.ua/news/uriad-skhvalyv-stratehiiu-rozvytku-maloho-ta-serednoho-biznesu-do-2027-roku-ta-operatsiinyi-plan-zakhodiv-na-2024-2027-roky (Accessed: 09.05.2025). (in Ukr).

France 24 (2022). Khaki nation: Ukraine dresses for war. URL: https://www.france24.com/en/live-news/20221110-khaki-nation-ukraine-dresses-for-war (Accessed: 16.05.2025).

Jamali, D., Mirshak, R. (2010). Business-Conflict Linkages: Revisiting MNCs, CSR, and Conflict. Journal of Business Ethics, 93, 443-464.

Uvarova, O., Saprykina, M. (2023). Responsible Business Conduct during War in Ukraine: Context Assessment Study. UNDP, 77.