THEORETICAL FOUNDATIONS OF THE SYNERGY BETWEEN ECONOMIC SECURITY MANAGEMENT AND STRATEGIC ENTERPRISE MANAGEMENT
Main Article Content
Abstract
Modern enterprise strategies should be formed with a focus on achieving a state of economic security, which becomes a condition and "starting point" for all further forecasts and plans for increasing economic potential, strengthening influence in market niches, and expanding the boundaries of the production, trade, financial, and other types of activities of a business entity.
Purpose -generalization, critical reflection and addition of the theoretical basis of the synergy of approaches to economic security management and strategic management of enterprises.
The areas and directions of synergy of approaches to economic security management and strategic management of enterprises are specified. To obtain a positive effect from coordinated security-oriented and strategic management, it is necessary to integrate security-oriented management into the components of strategic planning during the formation of the company's strategy; to develop and provide resources for the process of functioning of the enterprise's economic security management mechanism; to set up a system for ensuring economic security; if necessary, to include in the enterprise's development strategy as a strategic guideline the formation of an economic security system, to take into account security needs in existing and future strategies for the functioning and development of the enterprise; to initiate planning of strategic guidelines for activities with adjustments to the impact of risks and threats and to ensure the possibility of updating or transforming existing strategies taking into account sudden changes in the external or internal security situation.
The synthesis and synergy of economic security management and strategic enterprise management are reflected in the fact that the formation of an economic security system involves a set of strategic and tactical actions to protect the company's resources necessary to achieve its strategic goals. In turn, the development and functioning of the enterprise's economic security management mechanism should be aimed at achieving its strategic goal, at analysing the company's strengths and weaknesses, its opportunities and threats, which is traditionally the task of strategic analysis of the enterprise's activities and precedes the stage of developing a strategy for its functioning and development. Establishing a system for ensuring economic security management should provide for the availability of the business entity's human resources, material resources and information support for making management decisions. The integration of security-oriented management into the components of strategic planning should involve planning and forecasting financial, human, material and investment resources, which should be previously assessed for the likelihood of the risks accompanying them.
The implementation of a synergistic approach, within which economic security management and strategic management are not separate tools for achieving current and long-term goals, but function as a single coordinated mechanism, allows the enterprise not only to respond promptly and effectively to threats, risks and challenges, but also to actively plan its economic future. The synergy of security and strategy makes it possible to transform existing risks into competitive advantages and ensure sustainable development of the enterprise in the long term. Such integration of two important areas of management is not just a search for new opportunities in the management plane, but an urgent necessity for the survival of modern Ukrainian business in the conditions of total uncertainty of wartime.
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