DOI: https://doi.org/10.31651/2076-5843-2026-2

Published: 2026-05-29

Full Issue

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Статті

TRADE POLICY OF UKRAINE UNDER CONDITIONS OF ECONOMIC TRANSFORMATION AND EUROPEAN INTEGRATION

Viktoriia Opalko, Alina Proshchalykina, Natalіa Tretіak
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STATUS AND PROBLEMS OF EXPORT AND IMPORT OF AGRICULTURAL PRODUCTS IN UKRAINE

Volodymyr Yatsenko
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MODERN APPROACHES TO CORPORATE CULTURE: STRATEGIC DEVELOPMENT AND ORGANIZATIONAL RESILIENCE

Nataliia Pavlenchyk, Viktoriia Hutsuliak, Volodymyr Kholiavka , Maxim Senyk
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MARKETING TOOLS FOR SMALL BUSINESS CUSTOMER RETENTION IN THE DIGITAL ENVIRONMENT AND DIGITAL INTERACTION

Oleksandr Melnyk
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DEVELOPMENT OF MARKETING ON THE AGRICULTURAL PRODUCTS MARKET IN THE CONDITIONS OF EUROPEAN INTEGRATION

Mykola Sakhatskyi , Halyna Zapsha, Hanna Didur
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SOCIAL MEDIA DETERMINANTS IN FOSTERING LOYALTY TOWARD "GREEN" BRANDS WITHIN THE CIRCULAR ECONOMY FRAMEWORK

Oleksandr Sorokolit
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GREEN BRANDING AS A TOOL FOR ENHANCING THE COMPETITIVENESS OF AGRICULTURAL ENTERPRISES

Tetiana Ustik
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THEORETICAL AND METHODOLOGICAL FOUNDATIONS FOR STUDYING THE IMPACT OF BEHAVIORAL FACTORS ON ENTERPRISE INNOVATION

Vasyl Hutsuliak, Oksana Savko
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DEVELOPMENT OF A MODEL FOR ENTERPRISE’S INNOVATION ACTIVITY MANAGEMENT SYSTEM, ACCOUNTING THE INNOVATION ACTIVITY LEVEL

Halyna OSTROVSKA
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CURRENT STATUS AND TRENDS IN THE INNOVATIVE DEVELOPMENT OF AGRICULTURAL ENTREPRENEURSHIP IN THE CONTEXT OF THE DIGITALIZATION OF THE ECONOMY

Andrii Driha
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CONCEPTUAL FOUNDATIONS OF ADAPTIVE MANAGEMENT OF AGRICULTURAL ENTERPRISE DEVELOPMENT IN AN ENVIRONMENT OF RISK AND UNCERTAINTY

Anton Zhemerdieiev
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DEVELOPMENT OF THE STATE SUPPORT SYSTEM FOR THE POPULATION AMID THE TRANSFORMATION OF UKRAINE’S SOCIAL POLICY

Mykhailo Malyovany, Serhii Sokoliuk, Yevhen Komisarenko, Dmytro Melnychenko
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CURRENT STATUS AND PRIORITIES FOR THE DEVELOPMENT OF THE SOCIO-ECONOMIC MECHANISM FOR STATE SUPPORT OF THE POPULATION IN UKRAINE

Mykola Yakovyn
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A HYBRID NEURO-FUZZY MODEL FOR ASSESSING BANK BORROWER CREDITWORTHINESS

Viktor Denysenko , Alina Zaitseva, Karina Brovchenko
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BANCASSURANCE AS A DIRECTION OF THE INTEGRATION OF BANKING AND INSURANCE BUSINESS IN UKRAINE

Viktoriia Kostohryz, Diana Tur
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FINTECH ECOSYSTEM OF UKRAINE IN THE EUROPEAN CONTEXT

Oleksandr Yatsenko, Lesia Hariaha, Mykola Rudenko
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ENVIRONMENTAL SUSTAINABILITY AS A DETERMINANT OF THE ECONOMIC EFFICIENCY OF RATIONAL LAND USE

Iryna YASINETSKA, Oleksandr KHARCHENKO
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INNOVATIVE TOOLS FOR ADAPTIVE MANAGEMENT OF AGRICULTURAL ENTERPRISE DEVELOPMENT IN A CLIMATE OF UNCERTAINTY

Olena PROKOPCHUK, Yulia ULYANICH, Mykola KOROTYEV
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DIGITALIZATION OF PUBLIC SECTOR ACCOUNTING AND ANALYTICAL SUPPORT: CURRENT CHALLENGES AND DEVELOPMENT PROSPECTS

Oksana Yurchenko, Oleksandr Gaі
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STRATEGIC DIRECTIONS OF ORGANIZATIONAL AND ECONOMIC SUPPORT FOR SUSTAINABLE DEVELOPMENT OF THE AGRICULTURAL SECTOR IN THE REGIONS OF UKRAINE

Viktoriia Denysenko, Vladyslav Melnyk, Vladyslav Samoilenko
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