GEOECONOMIC DETERMINANTS OF UKRAINIAN TOURISM INDUSTRY DEVELOPMENT UNDER SECURITY CHALLENGES
Main Article Content
Abstract
The article examines the influence of geoeconomic determinants on the development of Ukraine's tourism industry under security challenges caused by the Russian-Ukrainian war. The transformation of the spatial structure of tourist flows during 2022-2025 is analyzed, identifying features of tourism activity redistribution in favor of western and central regions of Ukraine. Changes in the typological structure of domestic tourism are investigated, particularly the growing share of rural green, cultural-cognitive, and festival tourism. The impact of security factors on tourists' motivation and behavioral models, length of stay in destinations, and seasonality of tourist flows is characterized. Prospects for tourism infrastructure restoration and Ukraine's integration into the European tourism space are considered. Strategic directions of state policy for supporting the tourism industry during wartime and post-war recovery are proposed, taking into account geoeconomic transformations and international experience.
Problem statement. In recent years, Ukraine’s tourism industry has undergone significant transformations under the influence of geopolitical and geoeconomic factors. The full-scale invasion of the Russian Federation has fundamentally changed the conditions of the tourism sector’s functioning, aggravating existing problems and creating new security challenges. The geoeconomic dimension of these changes is of particular importance, as it determines not only the current state of the industry but also outlines the prospects for its recovery and further development in the context of the country’s overall post-war economic reconstruction.
The transformation of international economic relations, changes in logistics routes, and the reorientation of trade flows and investment directions directly affect the functioning of the tourism industry. Geoeconomic determinants define the nature of interaction between the national tourism system and the global services market, shaping new opportunities and constraints for realizing Ukraine’s tourism potential. Military actions on the country’s territory have altered the traditional geography of tourist flows, generated new forms of tourism, and triggered a reassessment of tourism resources in line with current security conditions. At the same time, security challenges have significantly transformed the structure of demand and supply in the domestic tourism market. A considerable part of tourism infrastructure has been damaged or completely destroyed, and some traditionally attractive tourist destinations have become temporarily inaccessible or lost their potential. Instead, tourist flows have been redirected toward the relatively safe western regions of Ukraine, which have become centers of attraction for domestic tourists as well as a limited number of foreign visitors. Such changes require a comprehensive analysis to develop an adequate strategy for the industry’s development under new geoeconomic realities. The relevance of the study is reinforced by the need to identify innovative approaches to restoring the country’s tourism potential. Understanding the interconnection between geoeconomic processes and the functioning of the tourism system makes it possible to determine priority directions of state policy aimed at supporting the industry and integrating it into the European tourism space.
The purpose - of the article is to identify the geoeconomic determinants of the development of Ukraine’s tourism industry under security challenges and to elaborate conceptual foundations for its recovery, taking into account the transformation of the global economic space.
Originality. The scientific novelty of the study lies in identifying the systemic impact of geoeconomic determinants on the spatial, typological, and behavioral structure of tourism in Ukraine under wartime conditions; in determining the priority directions for the development of the tourism industry, taking into account international adaptation experience; and in proposing conceptual foundations for the recovery of the sector that integrate security, economic, and technological factors.
Conclusion. The study demonstrates that Ukraine’s tourism industry has undergone profound spatial, structural, and behavioral transformations under the impact of geoeconomic determinants during the war. Security factors have reshaped the geography of tourist flows, redirected activity toward western and central regions, and stimulated the rise of new destinations and innovative forms of tourism. Structural shifts in domestic demand are marked by the growing importance of rural green, cultural, health, and festival tourism, alongside the decline of recreational and shopping segments. Geoeconomic reorientation toward the EU, North America, and the Asia-Pacific region provides opportunities for diversification and resilience of the industry. Large-scale destruction of infrastructure underscores the urgency of comprehensive recovery policies, where digital technologies play a dual role in preserving cultural heritage and sustaining international tourist interest in Ukraine.
Article Details
The authors published in this journal agree with following conditions:
1. The authors reserve to themselves the right to the authorship of their works and transfer the right of their first publication to the journal on the terms of Creatіve Common Attrіbutіon Lіcense which allows to freely extend to other persons the published work with an obligatory reference to the authors of the original work and its first publication in this journal.
2. The authors have the right to complete independent additional agreements concerning the not exclusive distribution of their work in the form in which it was published in this journal (for example, to place the work in the electronic storehouse of an establishment or to publish as a monograph component), under the condition of the preservation of the reference to the first publication of the work in this journal.
3. The journal’s policy allows and encourage the authors to place their manuscripts into the Internet (for example, in depositories of establishments or on personal web-sites) either before submitting of the manuscript for publication or during its editorial processing as it assists the occurrence of a productive scientific discussion and positively affects the efficiency and dynamics of citing of the published work.
AGREEMENT
ABOUT TRANSMISSION OF COPYRIGHT
I, the author of the article / We, the authors of the manuscript _______________________________________________________________________
in case of its acceptance for publication, we transfer the following rights to the founders and editorial boards of the scientific publication "BULLETIN OF THE CHERKASY BOHDAN KHMELNYTSKY NATIONAL UNIVERSITY. ECONOMIC SCIENCES. SERIES "ECONOMIC SCIENCES":
1. Publication of this article in Ukrainian (English, Russian, Polish) and distribution of its printed version.
2. Dissemination of the electronic version of the article through any electronic means (placing on the official journal web site, in electronic databases, repositories, etc.).
At the same time we reserve the right without consent of the editorial board and the founders:
1. Use the materials of the article in whole or in part for educational purposes.
2. To use the materials of the article in whole or in part for writing your own theses.
3. Use article materials to prepare abstracts, conference reports, and oral presentations.
4. Post electronic copies of the article (including the final electronic version downloaded from the journal's official website) to:
a. personal web-pecypcax of all authors (web sites, web pages, blogs, etc.);
b. web-pecypcax of the institutions where the authors work (including electronic institutional repositories);
with. non-profit, open-source web-pecypcax (such as arXiv.org).
With this agreement, we also certify that the submitted manuscript meets the following criteria:
1. Does not contain calls for violence, incitement of racial or ethnic enmity, which are disturbing, threatening, shameful, libelous, cruel, indecent, vulgar, etc.
2. Does not infringe the copyrights and intellectual property rights of others or organizations; contains all the references to the cited authors and / or publications envisaged by applicable copyright law, as well as the results and facts used in the article by other authors or organizations.
3. It has not been previously published in other publishers and has not been published in other publications.
4. Does not include materials that are not subject to publication in the open press, in accordance with applicable law.
____________________ ___________________
First name, Last name, signature of the author
"___" __________ 20__
References
Barvinok, N. V., & Barvinok, M. V. (2022). Vplyv rosiisko-ukrainskoi viiny na turyzm v Ukraini ta perspektyvy yoho rozvytku v maibutnomu [The impact of the Russian–Ukrainian war on tourism in Ukraine and prospects for its future development]. Baltija Publishing. https://www.baltijapublishing.lv/omp/index.php/bp/catalog/download/237/6403/13255-1 (in Ukr)
Barvinok, N. V. (2022). Perspektyvy rozvytku voiennoho turyzmu na terytorii Ukrainy pislia zakinchennia rosiisko-ukrainskoi viiny [Prospects for the development of military tourism in Ukraine after the end of the Russian–Ukrainian war]. The Actual Problems of Regional Economy Development, 2(18), 206–217. https://dspace.udpu.edu.ua/handle/123456789/15272 (in Ukr)
Vynnychenko, I., Liubitseva, O., & Smyrnov, I. (2022). Spivpratsia Ukrainy z YeS ta NATO u transportno-lohistychnii sferi: heopolitychni ta yevrolohisty chni proiekty [Ukraine’s cooperation with the EU and NATO in the transport and logistics sphere: Geopolitical and Euro-logistical projects]. In Viina ta turyzm (pp. 256–262). Heoprint. (in Ukr)
Kostynets, Y. V., Kostynets, V. V., & Shevchenko, O. O. (2023). Rozvytok turyzmu Ukrainy v umovakh viiny [Development of tourism in Ukraine under wartime conditions]. Actual Problems of Economics, 3(261). https://eco-science.net/wp-content/uploads/2023/03/3.23._topic_-Iuliia-V.-Kostynets-Valeriia-V.-Kostynets-Oleh-O.-Shevchenko-51-57.pdf (in Ukr)
Myronov, Y. B. (2023). Shliakhy pisliavoiennoho vidnovlennia industrii turyzmu v Ukraini [Paths of post-war recovery of the tourism industry in Ukraine]. Visnyk of Lviv University of Trade and Economics. Economic Sciences, 71. https://doi.org/10.32782/2522-1205-2023-71-09 (in Ukr)
Motsa, A., Shevchuk, S., & Sereda, N. (2022). Perspektyvy pisliavoiennoho vidnovlennia sfery turyzmu v Ukraini [Prospects for post-war recovery of the tourism sector in Ukraine]. Economy and Society, 41. https://doi.org/10.32782/2524-0072/2022-41-31 (in Ukr)
Pomaza-Ponomarenko, A. L. (2022). Rozvytok turyzmu v Ukraini u voiennyi ta pisliavoiennyi periody [Tourism development in Ukraine during the wartime and post-war periods]. Scientific Notes of Taurida National V. I. Vernadsky University. Series: Public Administration, 33(72), 5.
https://doi.org/10.32782/TNU-2663-6468/2022.5/02 (in Ukr)
Reimann, M., et al. (2023). Rozvytok turystychnoho biznesu pryfrontovykh hromad v umovakh viiny: zarubizhnyi ta ukrainskyi dosvid [Development of tourism business in frontline communities during war: Foreign and Ukrainian experience]. Regional Economy, 1, 105–113. https://elibrary.kdpu.edu.ua/handle/123456789/7566 (in Ukr)
Smyrnov, I. H., & Liubitseva, O. O. (2021). Vid heopolitychnoi kontseptsii Mizhmoria do yevrolohisty chnoho proiektu YeS “Initsiatyva Trymoria”: ukrainskyi vymir [From the geopolitical concept of Intermarium to the EU Euro-logistics project “Three Seas Initiative”: The Ukrainian dimension]. Geography and Tourism, 66, 54–62. (in Ukr)
Smyrnov, I. H., Liubitseva, O. O., & Hryniuk, D. Y. (2022). Vid heopolityky do yevrolohistyky: kontseptsiia Mizhmoria ta suchasni transportno-lohistychni proiekty YeS “Three Seas Initiative” ta “TEN-T” (ukrainskyi kontekst v umovakh rosiiskoi ahresii) [From geopolitics to Euro-logistics: The Intermarium concept and modern EU transport and logistics projects]. In Proceedings of the Seventh Sumy Scientific Geographical Readings (pp. 19–28). https://pgf.sspu.edu.ua/images/2022/10/14/Conference_book_602df.pdf (in Ukr)
Tsvilyi, S. M., Kuklina, T. S., & Zhuravlova, S. M. (2022). Zahalni tendentsii rozvytku svitovoho turyzmu: vid koronavirusu do viiskovoi ahresii [General trends in global tourism development: From coronavirus to military aggression]. Entrepreneurship and Innovation, 23, 12–15. (in Ukr)
Blackwill, R. D., & Harris, J. M. (2016). War by other means: Geoeconomics and statecraft. Harvard University Press. https://www.researchgate.net/publication/320591181
Đukić, A., & Jerković, S. (2007). Geoeconomic guidelines of development of tourism: Model of Dubrovnik. Journal of the Geographical Institute Jovan Cvijic, 193–201. https://www.researchgate.net/publication/275632079
Jaeger, B. C., & Brites, P. V. P. (2020). Geoeconomics in the light of international political economy: A theoretical discussion. Brazilian Journal of Political Economy, 40, 22–36. https://www.scielo.br/j/rep/a/9RYzLfzyNVjYbWcgJWHVPfd/
Kiptenko, V. (2017). Globalization: The geographical nexus. Bulletin of Taras Shevchenko National University of Kyiv. Geography, 1–2(66–67), 37–41. https://www.academia.edu/143418764
Kiptenko, V., & Malynovska, O. (2022). Didactic challenges of teaching for war-emergency mobility students. In Multidisciplinary academic notes: Theory, methodology and practice (pp. 228–230). Prague. https://isgkonf.com/multidisciplinary-academic-notestheory-methodology-and-practice-2/
Mercille, J. (2008). The radical geopolitics of U.S. foreign policy: Geopolitical and geoeconomic logics of power. Political Geography, 27, 570–586. https://www.researchgate.net/publication/248442005
The geography of tourism of Central and Eastern European countries (2nd ed.). (n.d.). Springer. pp. 509–551. https://files.znu.edu.ua/files/Bibliobooks/Inshi62/0046289.pdf
Hall, D. (Ed.). (2017). Tourism and geopolitics: Issues and concepts from Central and Eastern Europe. CABI International. https://www.cabidigitallibrary.org/doi/10.1079/9781780647616.0071